Month: February 2010

We need to be at the “Big Table” to be most effective!

In our client relationships we typically have two types of business models. One model is that we become the Marketing Department for the business we serve. We meet weekly with the client—meaning key decision-makers like the CEO, CFO, COO, GM’s and DM’s or sales directors, depending upon their company structure. We work as a team …

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Hyper-Bole 2010: 3rd Quarter, or "GRISWALDS!"

For me, the 3rd Quarter ads were mostly a disappointment, but maybe that was just because my Colts were starting the slide down to defeat. I’m going to break it down this year into three categories: Horrible, Boring, Awesome. Very fine-grained, right? Horrible E-trade Milk-A-What Commercial. I admit that the baby Lindsey popping out with …

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.