In our client relationships we typically have two types of business models. One model is that we become the Marketing Department for the business we serve. We meet weekly with the client—meaning key decision-makers like the CEO, CFO, COO, GM’s and DM’s or sales directors, depending upon their company structure. We work as a team …
We need to be at the “Big Table” to be most effective! Read More »
I posed that question to the CurrentMarketing team this week, and while there was no consensus on what the emergence of Google Buzz will mean for Facebook, I got some very interesting responses. One one end of the spectrum was this: “Sorry, Google. There’s already an App for that. Facebook, twitter and Gmail all have …
Just in time for the 2010 Olympic Games, The New York Times is partnering with the mobile application Foursquare to bring “2010 Olympic Tips” to the fingertips of those attending the games in Vancouver. From The Times’ Foursquare page: “The New York Times is celebrating the 2010 Vancouver Olympics by sharing tips on what to …
I’m not sure what transgression I have committed to inspire such bad Super Bowl ad karma. Maybe it was all those years of prohibited rebroadcasting or retransmission of accounts of NFL games, without the express written consent of the National Football League, but my assignment was the 4th quarter and this year there wasn’t much …
For me, the 3rd Quarter ads were mostly a disappointment, but maybe that was just because my Colts were starting the slide down to defeat. I’m going to break it down this year into three categories: Horrible, Boring, Awesome. Very fine-grained, right? Horrible E-trade Milk-A-What Commercial. I admit that the baby Lindsey popping out with …
For us, a snow day means meetings are cancelled and many stay home and work, often talking up how much more they get accomplished under these conditions! We are a blessed business in that most of us are mobile enough, with laptops or great workstations at home, that we never miss a beat! We email …
The bridge is out! I’m not normally a big fan of Bud ads, but the sight of a whole town of people forming a human bridge to see a semi of Bud safely across a river was pretty funny. I’m Mark Sanchez. Mark wants the women watching the Super Bowl to hear his heartbeat. What …
2nd quarter: A tall order of nudity, little people and sexism Read More »
What do Betty White, Abe Vigoda and Jim McMahon have in common? They’re all at least 25 years past their prime? Yes. My mom would love to meet all of them? Yes. They’re all eligible for the senior citizens discount at McDonald’s? Yes. They’ve still got it? Definitely. Quick recap of my self-imposed rules for …
The latter part of 2009 marked a time of massive growth for marketing within the social media space, so it should come as no surprise that advertisers are revving up their social skills when it comes to the grandaddy of all things advertising, 2010’s Super Bowl. Even the NFL has gotten in on the action …
Psych! It isn’t. In fact a little time spent defining your company’s brand will lead to big time (and money) savings down the road. How so? Well, by distilling and formalizing your company’s key traits, value propositions, personality and values, you take much of the guesswork out of communicating. That means that every time you …
