For us, a snow day means meetings are cancelled and many stay home and work, often talking up how much more they get accomplished under these conditions! We are a blessed business in that most of us are mobile enough, with laptops or great workstations at home, that we never miss a beat! We email files for review and approval, we upload them to various media or printers and we record our actions in our web-based traffic system called CurrentTrack. We can even Skype up if some face time is needed for a project kickoff. The only person who isn’t mobile is our in house Director/ Editor. He has so much equipment that there is no way for him to duplicate the set up at home. So, when snow happens and we have to finish a spot or training video, someone with four-wheel drive always comes through and gets Rob into place. Snow? Bring it. We went an entire week without power twice in 2009 and never missed a beat!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
