For us, a snow day means meetings are cancelled and many stay home and work, often talking up how much more they get accomplished under these conditions! We are a blessed business in that most of us are mobile enough, with laptops or great workstations at home, that we never miss a beat! We email files for review and approval, we upload them to various media or printers and we record our actions in our web-based traffic system called CurrentTrack. We can even Skype up if some face time is needed for a project kickoff. The only person who isn’t mobile is our in house Director/ Editor. He has so much equipment that there is no way for him to duplicate the set up at home. So, when snow happens and we have to finish a spot or training video, someone with four-wheel drive always comes through and gets Rob into place. Snow? Bring it. We went an entire week without power twice in 2009 and never missed a beat!
Cutting out the media middleman.
Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have
March 30, 2023
