For us, a snow day means meetings are cancelled and many stay home and work, often talking up how much more they get accomplished under these conditions! We are a blessed business in that most of us are mobile enough, with laptops or great workstations at home, that we never miss a beat! We email files for review and approval, we upload them to various media or printers and we record our actions in our web-based traffic system called CurrentTrack. We can even Skype up if some face time is needed for a project kickoff. The only person who isn’t mobile is our in house Director/ Editor. He has so much equipment that there is no way for him to duplicate the set up at home. So, when snow happens and we have to finish a spot or training video, someone with four-wheel drive always comes through and gets Rob into place. Snow? Bring it. We went an entire week without power twice in 2009 and never missed a beat!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
