You heard right, the CM players are looking for a few talented students or recent grads to roam our halls this summer. We are looking for creative thinkers who are passionate about the advertising/marketing industry. Some places treat their interns like baristas or the newest employee at FedEx Office, but its not all grunt work …
I came across this article recently about BMW’s latest ploy, using cinema audience’s eyelids as their branding vehicle I can’t seem to get this concept out of my head. It seems that the people at the movie theater thought it was really cool but “flash projection” feels invasive to me. Am I too paranoid? …
The walled garden is coming around the corner, and I think many of us saw it a long ways off. One of the things that propelled Twitter into popularity was it’s robust API and the ability for 3rd party developers to use their code to build great interfaces. I don’t know a single person who …
Last week, I caught the Early show story about Twitter celebrating its 5th Birthday . The first “tweet” was sent on the social media just with a humble phrase from its founder , Jack Dorsey, stating that he was setting up his twitter. Since it was launched five years ago, it has more than …
The NCAA Basketball Tournament is back, and the nation is once again awash in bracket-picking bliss. But lurking beneath all of the twine-snipping, shining moments lies something far less appealing: the blatant exploitation of student-athletes by the NCAA. They’re walking billboards for shoe companies and sports drinks. Their likenesses are used to market everything from …
I recently spent some time with our new up and coming client services coordinator Melissa Gillette to see how CurrentMarketing has treated her the past six weeks. Here is what she had to say! Is Client Services what you thought it would be? Yes, my advertising internships really prepared me. Client services by far was …
Move over wedding planners, Google is my new go-to-guy! The popular search engine has recently launched a new wedding planning site (www.google.com/weddings) in perfect timing for this year’s engagement season. So, of course, the Bride-to-Be in me had to check it out. The new site offers engaged couples many tools to help organize and plan …
A little post on something that inspires me. My husband Ben is currently working toward a master’s degree in Elementary Education. He spends his evenings in a University classroom learning education policy and teaching methods, and his days in a third-grade classroom trying his best to implement those high-level ideas to a noisy group of …
2011 will be the Year of the Cloud for CurrentMarketing. Now that I’m staffed the way I want (for now!), I can get back to concentrating on my laundry list of top level projects. First and foremost I want to move out of our traditional server setup and into the mysterious cloud everyone is talking …
Working in advertising, like many other professions, comes with certain stereotypes. Lawyers are expected to be dull guys in suspenders and librarians are usually associated with elderly women in knee length skirts who continuously give patrons the shush treatment. Then, there is advertising. Pop culture has always attributed our kind to chain smoking hippies who …
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