Month: February 2013

Tablet users love to shop, but are retailers ready for it?

In a recent study by Adobe Systems, tablet owners (55%) were more likely than smartphone users (28%) to use their devices both for shopping and making purchases. This is not a surprising fact, considering tablets usually have a bigger screen for easier viewing, and often mobile pages load faster on tablets than they do on …

Tablet users love to shop, but are retailers ready for it? Read More »

Do Celebrities Lending Voice Talent Really Help Brands?

I’ve been noticing recently the number of commercials that use celebrity voice-overs.  Obviously this is not a new practice, but to me, it seems like it’s happening more and more.  Last week (and probably to the annoyance of my boyfriend) I played “name that voice.”  Every time a commercial came on, I noted the celebrity …

Do Celebrities Lending Voice Talent Really Help Brands? Read More »

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.