It still amazes me that I see blatant grammatical errors in ad copy. Now, every once in a while, some tiny faux pas (like writing were instead of we’re, or only using one m in accommodate) sneaks past the eagle-eyed proofreaders or the omnipotent Word® spellchecker. These things happen. And, as a writer, my punishment …
As an Account Executive, I am charged with daily communication with my clients. This generally entails contact with one, perhaps two, key people in the client’s organization. Most of the time, this is the head of Marketing. Working with someone like this requires more than just taking notes, making lists and pushing projects through the …
Back in college, I decided I wanted to make up ideas for ad campaigns and write them for a living, so I worked hard and became a copywriter. Last year, I decided I wanted to make up comedic sketches on the spot and perform them in my spare time, so I played hard and became …
Our traffic team recently attended a workshop called “Fundamentals of Project Management.” It’s great, from time to time, to get back to the basics and revisit some friendly reminders of best practices for traffic in an Agency. I’ve come up with the Top 3 most important things I learned from the workshop: 1) Effective project …
Every few days I spend some time searching Vimeo and YouTube for the latest motion graphics reels and examples. I try to pick pieces out of them I find inspiring and work on recreating them for practice. I find this to be a good way to broaden my skill set, get exposure to new techniques, …
In a recent study by Adobe Systems, tablet owners (55%) were more likely than smartphone users (28%) to use their devices both for shopping and making purchases. This is not a surprising fact, considering tablets usually have a bigger screen for easier viewing, and often mobile pages load faster on tablets than they do on …
Tablet users love to shop, but are retailers ready for it? Read More »
I’ve been noticing recently the number of commercials that use celebrity voice-overs. Obviously this is not a new practice, but to me, it seems like it’s happening more and more. Last week (and probably to the annoyance of my boyfriend) I played “name that voice.” Every time a commercial came on, I noted the celebrity …
Do Celebrities Lending Voice Talent Really Help Brands? Read More »
Recently, the TV Network VH1, unveiled a new multi-platform rebranding effort in what I’m assuming, is it’s attempt to stay relevant in this ever changing cultural and technological world of ours. This includes a re-vamped logo, new shows and an all-around image makeover. The new logo now includes a plus sign, which is supposed to …
In the last few months, I have seen a sharp rise in the number of trade articles discussing the use of gonzo research. To be honest, I wasn’t exactly sure why. I recall briefly discussing the term in a market research theory course in college, but that’s about the extent of my history with gonzo …
In early December I had the unfortunate luck of having my apartment broken into. The thieves made off with my brand new 3D LCD TV and my very nice Nikon digital camera. Later that week, luck caught up with me and I ended up winning a GoPro digital video camera at our company party. I …
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