Month: March 2014

March Madness Marketing Trap?

Thirty-one years ago a four-year-old Mark Neu tuned into the “Dream Game.” This week the NCAA basketball tournament gods have once again brought us, what some are calling, “Dream Game II.”  The original dream game—played in 1983—featured Louisville and Kentucky men’s basketball teams—a matchup that hadn’t gone head-to-head in twenty-four years. I was able to …

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2014 Louie Awards

It’s that time of year again, when we humbly submit our blood, sweat and tears to the Louie Awards—Louisville’s Oscars of advertising—and hope for the best. Each year, the Louisville American Advertising Federation hosts The Louie Awards to honor and showcase the creative work of local advertising professionals and students. And each year we collect …

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.