While doing a series of 3D-Video workflow motion graphics tests, our 3D artist Luke Hattemer and I decided to try to motion track the cyc wall in Studio NuLu. Or I decided to and told him. I’m not sure. Anyway, we set up our Kessler Crane Jib and mounted our 5D to it and did […]
How Not To Motion Track A Cyc Wall Read More »
A common question that clients have about placing digital advertising is the question of is anyone actually going to see their display banner. Of course, the same can be asked about radio, television, outdoor, print and direct mail, but clients are a little more cautious about display advertising at times. To help answer that question,
Do display banners actually "display" to anyone? Read More »
I’m a Louisville transplant. I moved here about 17 or 18 years ago. I had watched to Kentucky Derby, but had no idea of what all happened besides the actual race. Wow, what a huge thing it is. It didn’t take long once I lived here to know that the Kentucky Derby is much more
Derby Time in the Bluegrass Read More »
While looking at some illustration tutorials recently I stumbled onto a couple of really inspirational design websites, Designspiration.net and lookslikegooddesign.com. Both sites had a wide variety of creative work, everything from identity and package design to tattoo design. It’s always inspirational seeing new and creative design and I would definitely recommend spending a little time
A couple great places to find inspiration Read More »
They know your age, what part of town you live in, your estimated salary, if you have kids or pets or both and even what credit cards you have. No, this time we’re not talking about Facebook or even Google. All of this information is known by Target. You may have heard the story of
CONGRATULATIONS! It is Congratulations, right? Read More »
Since Facebook made their changes with the Like button and social graph earlier this year, I’ve noticed more and more examples of Facebook being integrated not only with our online lives, but with many different areas of advertising and marketing. I’m not talking about just slapping a Facebook logo in the corner of a Magazine
Facebook "likes" brought to clothing racks Read More »
Whether you work in the industry or not, everyone seems to love AMC’s hit television show “Mad Men.” After all, the critically acclaimed drama has won 15 Emmys and four Golden Globe awards. The series has also been known for its impact on society. “Mad Men” has inspired new trends in the way people dress,
The "Mad Men" Effect Read More »
What if I told you that there was an online web banner that housed 2,800 items for purchase? You must be thinking that this web banner is enormously huge. WRONG. The web banner is 300 x 250 pixels. For those who don’t know, this size is pretty small and translates to 10.5 cm x 8.8
Furniture store in a web banner? Read More »
It’s fantastic that social media allows customers the opportunity to interact with brands. One of the most important things we learn in advertising 101 is that the objective is not only for users to see your brand, or hear it, but to also engage and interact with them! If a company has a social presence,
Engagement doesn't end until the customer is satisfied Read More »
Many workplaces lock down what people can and can’t do from their computer – understandably so in most cases. However, when people aren’t at work they’re free to choose what browser they use. My personal favorite, Chrome, reached a milestone and surpassed IE as the most used browser in the world on Sunday, March 18,
And in browser news today… Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
