Month: January 2013

Dayparting: Consider Behavior When Targeting

The structure of dayparting has been described in television as an effective way for advertisers to reach different demographic segments throughout the day.  With the media landscape and our audiences becoming increasingly fragmented, the old school of thought of dayparting goes out the door. When you thought of buying primetime, you considered families gathered around …

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Know It All

Many people associate themselves with one of two skill groups: Specialist or Generalist. The first, fittingly, specializes in one particular skill or ability. They know their subject in depth and may insist on near perfection when engaged with their field. The generalist however tends to take in knowledge over a larger scope of ideas and …

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The Importance of Good Customer Service and Customer Retention

Repeat customers are crucial for a company to be successful. Let’s face it, customer acquisition is expensive. Selling to a repeat customer is much more cost effective. One of the most useful ways to gain a competitive advantage and retain customers is to offer stellar customer service. Customer satisfaction has a direct and positive impact …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.