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January 2013

Dayparting: Consider Behavior When Targeting

The structure of dayparting has been described in television as an effective way for advertisers to reach different demographic segments throughout the day.  With the media landscape and our audiences becoming increasingly fragmented, the old school of thought of dayparting goes out the door. When you thought of buying primetime, you considered families gathered around

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Know It All

Many people associate themselves with one of two skill groups: Specialist or Generalist. The first, fittingly, specializes in one particular skill or ability. They know their subject in depth and may insist on near perfection when engaged with their field. The generalist however tends to take in knowledge over a larger scope of ideas and

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The Importance of Good Customer Service and Customer Retention

Repeat customers are crucial for a company to be successful. Let’s face it, customer acquisition is expensive. Selling to a repeat customer is much more cost effective. One of the most useful ways to gain a competitive advantage and retain customers is to offer stellar customer service. Customer satisfaction has a direct and positive impact

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more