Recently I was challenged to find a way to assemble a product sample and printed piece into a cohesive package that would easily ship, and be visually appealing. After designing the printed components, I still needed a method for securing everything inside the box so as to not slide around during shipping.
My CD found a vendor who could supply us with some high density foam panels that we could cut to size. Time to break out the tablesaw. Now we had slabs of this foam cut to fit snuggly in the boxes, next up was figuring out a away to countersink the product samples down into the foam. Due to the large quantity of these going out, hand trimming just wasn’t an option. The solution? Router. A template was then designed on computer and cut from a large-ish piece of MDF using a tablesaw and plunge router.
The results were fantastic. The foam looked as though it had been laser-cut in a factory and tightly held the product samples in place.
Whatever the project dictates a need for, we find a way to fulfill it. So remember, the art directors here at C360 have more in our toolbox than just Adobe Creative Suite.
In advertising, pretty much everyone has been influenced by someone else. As we’ve been bringing you stories about ad legends like Bill Bernbach and George