Creative

The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”

I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre.  You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about with endless piles of plump-n-juicy lobster or shrimp (pick a season)?   Absolutely beautiful.   But I’ve been to Zaxby’s.  I’ve also been to Red …

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Current360 - Blog - New Years Resolution

5 New Years Resolutions of an Art Director

[vc_row][vc_column][vc_column_text] It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But beyond the usual “get in shape” and “save more/spend less” pledges, I put together five steps that I’m hoping will help me move forward …

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iPhone Video vs. Professional Camera Crew

[vc_row][vc_column][vc_column_text] Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media feeds. But before you start uploading a glut of homemade iPhone video, remember: the quality of your creative reflects the quality of your brand. Content …

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How Long Should Your Video Be?

[vc_row][vc_column][vc_column_text]The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers and storytellers vying for their attention. There’s only so much time they can give to any piece of content. So, what’s the optimal length to …

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marketing advertising print design web

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot and what’s not. For 2017, I see a continuation of paying to play — the competition is going to increase, and the more money you …

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graphic design marketing print

Three Tips To Ensure an Engaging Infographic

[vc_row][vc_column][vc_column_text] Three Tips To Ensure an Engaging Infographic We often recommend, or are asked by a client, to create infographics to visually convey complex concepts or multiple statistics. The challenge is to keep it simple among the barrage of information thrown at consumers on a daily basis. Viewers become accustomed to scanning over and through …

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The Trending Opportunity of Vlogging

[vc_row][vc_column][vc_column_text] The Trending Opportunity of Vlogging   Vlogging, a video blog, is used to let viewers know what is trending in the world, community, and the vlogger’s life. Approximately 42% of internet users watched a video blog in the past month. Popular YouTube personalities can have millions of subscribers and blog about a range of …

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.