Creative

Four Reasons Why You Should Use Hashtags

When you’re scrolling up and down your Facebook or Instagram feeds, you’ll see tons and tons of content — images, videos, text, and of course, hashtags. But what, exactly, are hashtags? What do they do? How important are they? Is there value in your business using them? Well, if you’ve been paying attention to the …

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The Agency According to the Intern illustration

The Agency According to the Intern: Great Opportunity and Inspiration

Initial Impressions From the moment I walked into Current360, I knew that I was not just walking into some well-oiled machine where everyone works from dawn to dusk generating documents of numbers and letters. What I walked into, instead, was a collaborative space where everyone felt comfortable expressing their creativity and individuality through the work …

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Side by side shot of a woman drinking coffee on a storyboard, then in real life during the shoot. Illustration of a truck being loaded with social media like buttons surrounding the image. This was created by Current360 to accompany our blog about shooting commercials during a pandemic.

No Really, How Do You Shoot A Commercial During A Pandemic?

Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an unprecedented challenge. While working in the ad game typically requires creativity, adaptability, and flexibility, potentially exposing people to a deadly virus adds a whole new unpredictable dimension to the idea …

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Photo illustration of a video camera inside a grocery bag filled with vegetables in a kitchen. This was used in a blog Current360 created about the importance of fresh video content for marketers.

The Importance of Fresh Video Content for Marketers

While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching more video content than ever before. Here are some recent numbers put together by Statista: Each month, 85% of internet users in the U.S. watch video content. By 2021, the …

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The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”

I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre.  You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about with endless piles of plump-n-juicy lobster or shrimp (pick a season)? Absolutely beautiful. But I’ve been to Zaxby’s.  I’ve also been to Red Lobster.  And …

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more