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The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”

I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre.  You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about

5 New Years Resolutions of an Art Director

It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But

iPhone Video vs. Professional Camera Crew

 Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media

How Long Should Your Video Be?

The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers

A Typical Day in the Life of a Current360 Art Director

8:25 – Arrive at work. Fire up the coffee maker. Fire up the computer. In that order. 8:30 – I have exactly 13 min. before I have to be anywhere, so I

Where Does Inspiration Come From?

Nature. Music. Nowhere. Inspiration can strike at any time for any — or no — reason. Sometimes, you find patterns in where you find inspiration. You find a muse or

How To Make It As An Advertising Creative

Advice for Would-Be Advertising Professionals So, you wanna work in advertising? You could go the media or client service route, but what you really want is to get your hands

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot

Three Tips To Ensure an Engaging Infographic

Three Tips To Ensure an Engaging Infographic We often recommend, or are asked by a client, to create infographics to visually convey complex concepts or multiple statistics. The challenge is

The Trending Opportunity of Vlogging

The Trending Opportunity of Vlogging   Vlogging, a video blog, is used to let viewers know what is trending in the world, community, and the vlogger’s life. Approximately 42% of

Hyperbole 2016 – Fourth Quarter

Hyperbole 2016 - Fourth Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most

Hyperbole 2016 – Third Quarter

Hyperbole 2016 - Third Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most

Hyperbole 2016 – Second Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this

Hyperbole 2016 – First Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this

Video and the Art of Storytelling

A group of my friends and I used to take an annual road trip from New York to Louisville on Derby Weekend. It was grueling, unhealthy and insanely fun. Piling

It’s Fat Friday! (Recipes Included)

In today’s agency world, it is critical to keep up with the latest technology in order to make the best marketing decisions and stay abreast of emerging opportunities. However, as

McDonald’s Newest Spot – Is C360 Lovin’ It?

Bring up a new TV commercial on any given day at an ad agency and you’re likely to launch into a lengthy debate over whether or not it’s good or

Aaron Draplin: Inspired by Design

If you’re not a designer, the name Aaron Draplin probably doesn’t mean much to you. Before this week, it didn’t mean much to me either, despite the fact that I’m

Captivating content that won’t annoy consumers

Ask most people if they enjoy seeing advertisements and the majority will say, “no.” But ask them if they frequently read blogs and news feeds, peruse Pinterest for recipes and

Curves and Curls: Tutorials for Photoshop and Illustrator

A recently read a couple of tutorials that addressed two of the things that have, at different points in my design career, been the bane of my existence: mastering bezier