Creative

Side by side shot of a woman drinking coffee on a storyboard, then in real life during the shoot. Illustration of a truck being loaded with social media like buttons surrounding the image. This was created by Current360 to accompany our blog about shooting commercials during a pandemic.

No Really, How Do You Shoot A Commercial During A Pandemic?

Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an unprecedented challenge. While working in the ad game typically requires creativity, adaptability, and flexibility, potentially exposing people to a deadly virus adds a whole new unpredictable dimension to the idea …

No Really, How Do You Shoot A Commercial During A Pandemic? Read More »

Photo illustration of a video camera inside a grocery bag filled with vegetables in a kitchen. This was used in a blog Current360 created about the importance of fresh video content for marketers.

The Importance of Fresh Video Content for Marketers

While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching more video content than ever before. Here are some recent numbers put together by Statista: Each month, 85% of internet users in the U.S. watch video content. By 2021, the …

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The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”

I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre.  You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about with endless piles of plump-n-juicy lobster or shrimp (pick a season)?   Absolutely beautiful.   But I’ve been to Zaxby’s.  I’ve also been to Red …

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Current360 - Blog - New Years Resolution

5 New Years Resolutions of an Art Director

[vc_row][vc_column][vc_column_text] It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But beyond the usual “get in shape” and “save more/spend less” pledges, I put together five steps that I’m hoping will help me move forward …

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iPhone Video vs. Professional Camera Crew

[vc_row][vc_column][vc_column_text] Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media feeds. But before you start uploading a glut of homemade iPhone video, remember: the quality of your creative reflects the quality of your brand. Content …

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How Long Should Your Video Be?

[vc_row][vc_column][vc_column_text]The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers and storytellers vying for their attention. There’s only so much time they can give to any piece of content. So, what’s the optimal length to …

How Long Should Your Video Be? Read More »

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.