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How Long Should Your Video Be?

The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers

A Typical Day in the Life of a Current360 Art Director

8:25 – Arrive at work. Fire up the coffee maker. Fire up the computer. In that order. 8:30 – I have exactly 13 min. before I have to be anywhere, so I

How To Make It As An Advertising Creative

Advice for Would-Be Advertising Professionals So, you wanna work in advertising? You could go the media or client service route, but what you really want is to get your hands

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot

The Trending Opportunity of Vlogging

The Trending Opportunity of Vlogging   Vlogging, a video blog, is used to let viewers know what is trending in the world, community, and the vlogger’s life. Approximately 42% of

Hyperbole 2016 – Fourth Quarter

Hyperbole 2016 - Fourth Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most

Hyperbole 2016 – Third Quarter

Hyperbole 2016 - Third Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most

Hyperbole 2016 – Second Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this

Hyperbole 2016 – First Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this

Video and the Art of Storytelling

A group of my friends and I used to take an annual road trip from New York to Louisville on Derby Weekend. It was grueling, unhealthy and insanely fun. Piling