Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles, Tweets, everyone had an opinion on which commercials they liked, which ones fell flat, and which of them left us scratching our heads. But I promise this blog isn’t like …
Nice to meet you. Wanna get married? We’ve never really liked the term “sales funnel” or “marketing funnel” because it’s really just a slick way to explain something we all know. It’s common sense. You don’t start talking about features and benefits up front, and you don’t ask people to buy something without first giving …
As a copywriter, I’ve been a little worried that AI is gunning for my job. So, I’ve decided to make it (AI) look bad in front of management. It’s a preemptive strategy that I’ve rarely used on humans (only the worst kinds), but I have no remorse in doing this to a freaking soulless algorithm. …
Ad legend Vince Cullers was not only creatively gifted, but he was also a black man trying to break into advertising after World War II. A combat artist, who joined the Marines after the war broke out, Cullers illustrated combat scenes and slices of life during wartime in the South Pacific. He was also a …
We don’t get it. People, especially in larger companies, are presented with a superior option for generating documents, and yet they still choose Microsoft Word. Cut it out already. Why on earth would you pay good money to buy something that’s inferior in every way to an existing free product? It boggles the mind. We …
Like many advertising legends, George Lois — who died recently on November 18, 2022 — was an uncompromising visionary who was as much an artist as he was an Art Director, literally. His famous covers of Esquire magazine were even put on display in the Museum of Modern Art in 2009. In addition to MOMA, …
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other reasons to update your logo, even if your brand hasn’t changed. Here are a few. It’s been 7-10 years since you last updated your logo. Typically, this is about how …
Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one of his masterpieces. He began his career in advertising at a “dopey agency” whose owner had contempt for the creative department. He only cared about getting and keeping clients, not …
When I first tried to break into the advertising world, I picked up a book titled “Ogilvy on Advertising.” It was a good decision because it both sharpened my understanding of good advertising and sparked questions about what it could be. It also was unquestionably how I started to develop my POV, which is something …
Okay, here’s my problem with data-driven marketing or data-driven advertising, if you will. It’s driving the decisions when I believe our decisions should be driving the data. That is to say that if every advertiser had access to the same data and insights, wouldn’t that mean that data would dictate that every ad appeal would …
