When I first tried to break into the advertising world, I picked up a book titled “Ogilvy on Advertising.” It was a good decision because it both sharpened my understanding of good advertising and sparked questions about what it could be. It also was unquestionably how I started to develop my POV, which is something […]
Okay, here’s my problem with data-driven marketing or data-driven advertising, if you will. It’s driving the decisions when I believe our decisions should be driving the data. That is to say that if every advertiser had access to the same data and insights, wouldn’t that mean that data would dictate that every ad appeal would
Data Driven Vs Creative Read More »
If you’ve lived in our great Commonwealth for any length of time, chances are you’ve met a Kentucky Colonel. No, not that Colonel (we’ll get to that in a minute). We’re talking about the exceptional men and women who’ve earned this title of distinction because of their leadership, generosity, and commitment to serving others. The
A call to service: Kentucky’s chosen are making a real difference Read More »
As marketers, it’s a constant struggle to stay on top of all the algorithm changes that guide best practices for search optimization. (We’re looking at you, Google.) It seems like every day, we’re going back to the drawing board on metadata, link building, and indexing. OK, we’re exaggerating (sort of). While it can be a
What’s the word? Back to SEO basics Read More »
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: An advertising agency founded by a man who’s been dead for 14 years. The photo on the ad was of a man named Howard Gossage, who died in 1969. None
Howard Gossage: The Socrates of San Francisco Read More »
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is critical. In other words, there is a bit of a science to it all — at least in terms of the best time to post on social media. Having that
What’s The Best Time To Post on Social Media? Read More »
When you’re scrolling up and down your Facebook or Instagram feeds, you’ll see tons and tons of content — images, videos, text, and of course, hashtags. But what, exactly, are hashtags? What do they do? How important are they? Is there value in your business using them? Well, if you’ve been paying attention to the
Four Reasons Why You Should Use Hashtags Read More »
The age of the social media wars has arrived, and TikTok is at the center of all of it. If you look around on the internet, you’ll likely find the likes of Instagram and Snapchat striving to compete with the exciting energy that TikTok has brought with it since its launch and major rise to
TikTok – Is It Right For Your Business? Read More »
Initial Impressions From the moment I walked into Current360, I knew that I was not just walking into some well-oiled machine where everyone works from dawn to dusk generating documents of numbers and letters. What I walked into, instead, was a collaborative space where everyone felt comfortable expressing their creativity and individuality through the work
The Agency According to the Intern: Great Opportunity and Inspiration Read More »
We use After Effects expressions for all of our video graphics. It’s a very versatile tool that allows anyone with a passing understanding of Photoshop or Illustrator to jump in and start animating, and one of the things that makes it so versatile is the ability to apply expressions. After effects expressions are bits of code
Our Top 5 After Effects Expressions Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
