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Four Reasons Why You Should Use Hashtags

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When you’re scrolling up and down your Facebook or Instagram feeds, you’ll see tons and tons of content — images, videos, text, and of course, hashtags. But what, exactly, are hashtags? What do they do? How important are they? Is there value in your business using them? Well, if you’ve been paying attention to the world of social media influencing, then you likely have a general idea of how hashtags work and why they’re important. But, when it comes to your businesses’ social media efforts, perhaps you just haven’t yet learned how to leverage their power to make them effective on your channels. Let’s take a look at four reasons why you should use hashtags.

They Boost Visibility

When you choose a hashtag with a strong — but not too strong — audience, you can boost the visibility of your post. For instance, if you choose a hashtag with 1m associated tags, you might fall into the mix and your content can get lost. Although there are a lot of hits and likely many viewers, it’ll be more difficult for users to discover your content. Instead, focus on highly specific hashtags with less than 100k tags and you’ll likely do much better.

They’re Great For Searching

One of the ways in which social media users utilize hashtags is to conduct searches. For example, Instagram users can go to the search section and type in “#dinnerideas” and instantly find reels, videos, and graphics on different dinner recipes that they can cook up in just a few minutes. Additionally, if someone is a fan of the NHL (e.g. New York Rangers), they can type in “NYR,” and they’ll instantly be greeted with sports-themed content revolving around the team and its players. Hashtags are just as useful for users as they are for businesses, and when you use specific hashtags that are likely to be searched by users, your content will become more easily discoverable.

They Provide Users With Insight

As a business or an influencer, you can view hashtags as a small and simple description of who you are, what you do, why you do it, and even where you do it. Hashtags can help to provide users with insight into your business, and that insight may directly result in them deciding to follow you.

They’re Great For Branding

When you’re trying to establish your brand on the web, hashtags are a great tool to use. Anyone can create a hashtag, and that’s what makes them so unique and special for businesses. You can create your very own business hashtag and tag all of the content you publish with it. From there, when users and followers search for your business hashtag, they’ll find your page — and that will automatically increase visibility and followers.

So, what are you waiting for? Start using hashtags today.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more