When you’re scrolling up and down your Facebook or Instagram feeds, you’ll see tons and tons of content — images, videos, text, and of course, hashtags. But what, exactly, are hashtags? What do they do? How important are they? Is there value in your business using them? Well, if you’ve been paying attention to the world of social media influencing, then you likely have a general idea of how hashtags work and why they’re important. But, when it comes to your businesses’ social media efforts, perhaps you just haven’t yet learned how to leverage their power to make them effective on your channels. Let’s take a look at four reasons why you should use hashtags.
They Boost Visibility
When you choose a hashtag with a strong — but not too strong — audience, you can boost the visibility of your post. For instance, if you choose a hashtag with 1m associated tags, you might fall into the mix and your content can get lost. Although there are a lot of hits and likely many viewers, it’ll be more difficult for users to discover your content. Instead, focus on highly specific hashtags with less than 100k tags and you’ll likely do much better.
They’re Great For Searching
They Provide Users With Insight
As a business or an influencer, you can view hashtags as a small and simple description of who you are, what you do, why you do it, and even where you do it. Hashtags can help to provide users with insight into your business, and that insight may directly result in them deciding to follow you.
They’re Great For Branding
When you’re trying to establish your brand on the web, hashtags are a great tool to use. Anyone can create a hashtag, and that’s what makes them so unique and special for businesses. You can create your very own business hashtag and tag all of the content you publish with it. From there, when users and followers search for your business hashtag, they’ll find your page — and that will automatically increase visibility and followers.
So, what are you waiting for? Start using hashtags today.