For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Wrapping up is our CEO, Rick Schardein. The fourth quarter can be bad positioning for advertisers, because one can never be certain if the game will turn […]
HyperBole 2018 – Fourth Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Media Services, Mark Neu. Well, one of the most iconic receptions in Super Bowl history cost me $25.00 – if
HyperBowl 2018 – Third Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Creative, Dennis Bonifer. I pulled a bit of a lucky draw with the second quarter. Thanks to the two minute
HyperBowl 2018 – Second Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, starting with our Associate Creative Director, Jim Deweese. I watched this year’s game with friends from the comfort of my
HyperBowl 2018 – First Quarter Read More »
In my time at Current360 I’ve had the pleasure of working on two festivals. Both were produced on a large scale and encompassed numerous events over a period of time. And like with any event, both had one million moving parts that needed to be well managed and handled with care. However, there was one
A Tale of Two Festivals Read More »
Louisville’s third Startup Weekend is quickly approaching and looking for enthusiastic folks like you to sign up for 54 hours of entrepreneurial-fueled frenzy. Don’t think you fit the mold? Think again. I didn’t think I fit the mold but quickly changed my mind thanks to a convincing call for participants from Melissa Chipman at Let
3 Reasons to Attend Startup Weekend Louisville 3 Read More »
What do you do to treat your employees for the holidays? Most businesses have some form of celebration or offer some incentives to their employees. This is a great opportunity to connect with your team on a more personal level. Here are a few suggestions to spice up your holiday plans. Ask your staff what
Company Events at the Holidays Read More »
When some companies and organizations hear the term “Event marketing,” they might assume it means marketing for an event. Yes, it can mean this, but Event Marketing has transformed into a multitude of facets. For decades, national brands have been using events to increase awareness about their particular product/brand and have even tried to place
Event Marketing = Brand Awareness Read More »
Virtually any communication that a company deploys on behalf of their brand or product is a marketing and advertising message. Many companies only consider traditional and new media among their marketing messages. In today’s competitive climate, though, advertisers must be more targeted and strategic about how they reach their consumers. The way a person answers
Events should have cookies, but not be cookie cutter Read More »
I have been with CurrentMarketing 14 of its 27 years of existence. In that time, we’ve always been heavily involved in planning events. When I joined the company, we had just 7 or 8 employees.Those were the days of Friday Happy Hours on the veranda of our office building with vendors and clients. Immediately, it
Introducing…CurrentEvents Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
