Form has truly followed fiction, Minority Report style: Neuroscience Marketing As marketers, we are exceedingly interested in identifying exactly which consumers are our core customers. Right now, we can do this with a reasonable sophistication. We work in a fairly actuarial environment – if “these kinds of people” tend to buy our product, we find […]
While businesses are universally tip-toeing into 2009 — including so many in the marketing trade – the communicators here at CurrentMarketing are sprinting excitedly into the new year. It’s an electrifying time to be in this industry in spite of the economic climate. Or maybe I should say more exciting because of the economic climate.