Hyundai, an early-adopter sponsor of the infectiously popular show The Walking Dead, piggybacked the 4th season’s episode premiere to launch their interactive app that allows you to design your very own zombie-proof survival machine. It’s a great idea to incorporate Hyundai into The Walking Dead experience while creating engagement with the viewers, but as …
Recently I learned a valuable lesson while transferring a WordPress site from a development domain to the live domain. The theme was written using the built in Text Widgets for both the sidebar and footer widget areas containing everything from navigation menus to scrolling sponsor logos. We were taking advantage of all four widget …
If you have been paying attention to any advertising or business news lately, it’s no secret that JCPenney has been going through an identity crisis. In fact, it was brought to my attention by Buzzfeed, that if you Google image search “JCPenney logo” more than six different logos appear at first glance. How did …
If I were an advertiser running spots at your local cinema, I might be afraid of the fact that over half of Americans now have smartphones. Instead, a group of studious people at a university in Germany think advertisers should be afraid of – popcorn! A study that has been released this week indicates that …
I can only imagine what goes into planning a wedding. I heard on the radio yesterday that when you purchase a ring from Shane Company, you’ll get a membership to The Wedding Club. It sounds like a pretty helpful tool. Brides will have access to discounts from local vendors, the option to build a …
In another sign of just how much social media is changing our world, now social media is even influencing entrepreneurial decisions. A 90-room boutique hotel located in a historic building in Sydney, Australia recently went through a two-year, $28 million dollar renovation to become the world’s first Instagram hotel. 1888 Hotel, appropriately named for …
Things are beautiful here at Bakery Square. Happy yellow Mums and bright new umbrellas brighten the courtyard. The harvest moon has past and the season is shifting into Fall. The temperature outside is perfect, which wakes up nostalgia for my west coast roots. It’s a great time to be in Louisville for outdoor concerts …
In the last few months, we’ve hired quite a few people (and promoted a few too) so I thought a quick game of 20 Questions would be a good opportunity to get to know these folks. And what better place to start than the top with our newly-named President, Nick Ising? What do you …
I recently submitted a change of address with United States Post Office, and I was really surprised at all the third-party solicitations I received. I did it online, and the first step was to sign up for junk-mail! Apparently catalogs and other mailers do not get forwarded on. I didn’t mind that, I like …
A few weeks ago, I was sitting at Tumbleweed’s bar about to order a margarita when I noticed a few names in the liquor section I’ve never seen before. No, I’m not talking about Jose Cuervo or Don Eduardo – try George Clooney and Justin Timberlake! These guys are not only gorgeous, rich, talented, …
