Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

 
I recently submitted a change of address with United States Post Office, and I was really surprised at all the third-party solicitations I received.  I did it online, and the first step was to sign up for junk-mail!  Apparently catalogs and other mailers do not get forwarded on.  I didn’t mind that, I like getting my Bed, Bath and Beyond coupons.  But I found it odd that these companies like Crate and Barrel and Pottery Barn were being promoted this way.  The next page took me to another company USPS has partnered with called mymove.com.  There I could sign up for coupons and get deals on things like moving trucks, Netflix and Direct TV.
It makes sense.  All the companies somehow related to moving and the post office was generating deliverable mail.  But it was just weird to me that a government organization would partner with retail outlets like that.  In any case it seems to be a win-win.  Can’t wait to use my 15% off at Lowe’s!”

More To Explore

Creative

Getting B2B Results on Social Media

There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their

Contact Us

  • This field is for validation purposes and should be left unchanged.

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.