I recently submitted a change of address with United States Post Office, and I was really surprised at all the third-party solicitations I received. I did it online, and the first step was to sign up for junk-mail! Apparently catalogs and other mailers do not get forwarded on. I didn’t mind that, I like getting my Bed, Bath and Beyond coupons. But I found it odd that these companies like Crate and Barrel and Pottery Barn were being promoted this way. The next page took me to another company USPS has partnered with called mymove.com. There I could sign up for coupons and get deals on things like moving trucks, Netflix and Direct TV.
It makes sense. All the companies somehow related to moving and the post office was generating deliverable mail. But it was just weird to me that a government organization would partner with retail outlets like that. In any case it seems to be a win-win. Can’t wait to use my 15% off at Lowe’s!”
With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely