Here on the CurrentMarketing blog, we are always talking about new, cool stuff that we are really excited about. But sadly, great ideas don’t always stay great for long. Here is a list of some neat stuff that didn’t turn out as I’d hoped. Color – When I first heard of this app, I thought […]
The Biggest Disappointments of 2011 Read More »
If you’ve ever been to a capabilities presentation with a top publisher site, you’re all too familiar with the claims that they have the most unique monthly visitors, have the highest number of monthly page views and offer the most prestigious site list. Even more a seasoned buyer, there is a lot of data to
Media Metrix in the House Read More »
Before I was a part of CurrentMarketing’s social media team, I was a photojournalist. As a photographer you think of photojournalism as changing the world one well composed frame at a time. I’ve been a part of some great storytelling, but as a freelancer it seemed more often than not I was standing at a
Must love dogs: How I found a rewarding career at CurrentMarketing Read More »
In this edition of Research 101, we are going to look at the importance of source selection in secondary market research. Source selection is crucial to secondary research because it provides the context to information and the researchers conclusions. First, lets define secondary research. Secondary sources refers to research that has already been collected and
Research 101: Secondary Source Selection Read More »
Are you sick and tired of playing victim to Facebook’s nefarious, ever-changing privacy practices? Are you exhausted from all of those hours spent trying to get reoiriented with Facebook’s interface after another zany redesign? Have you had it with those tiny ads on each side of your screen, ruining the serenity of your social networking
Unthink: The Anti-Social Network? Read More »
This week at our monthly Spotlight™ meeting, our Guru of all things Account Services, Nick Ising, turned us on to something that I didn’t know was missing from my social media existence… a service like Pinterest, but for men. For those who don’t know, Pinterest is “a vision board-styled social photo sharing website and app where users can create and manage
Pinterest-osterone Read More »
It has become a tradition for me to begin each new year at CurrentMarketing by writing a blog post with some resolutions to make the new year more productive than the last. In 2011, I chose three resolutions aimed at all ad agency employees. For 2012, I thought I would put together resolutions for the
Three New Year's Resolutions For Market Researchers Read More »
Last year, we received a letter for the State indicating that we would have a Sales Tax Audits. The auditor indicated that they needed to review the past four years of records. This was the first audit that I’ve been involved in, so naturally, I was totally nervous about the ordeal. After meeting with the
This question has been on my mind lately. Outside of the obvious need for food, shelter and clothing – for ourselves and our family (if that applies) – why do YOU work? For me, it’s something I really enjoy doing. I’ve always loved art, graphics, words (gray matter), ads, photos, films, etc. One of my
During a recent visit with my Grandmother, Mary Swan, she let me comb through her vintage clothes that had been delicately stored in a bedroom closet for the past 40 years. As we poked through all of the nooks and crannies for treasure, we found an inconspicuous box on the top shelf that held what
Liberated women then, and now Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
