Month: January 2012

Must love dogs: How I found a rewarding career at CurrentMarketing

Before I was a part of CurrentMarketing’s social media team, I was a photojournalist. As a photographer you think of photojournalism as changing the world one well composed frame at a time. I’ve been a part of some great storytelling, but as a freelancer it seemed more often than not I was standing at a …

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Research 101: Secondary Source Selection

In this edition of Research 101, we are going to look at the importance of source selection in secondary market research. Source selection is crucial to secondary research because it provides the context to information and the researchers conclusions. First, lets define secondary research. Secondary sources refers to research that has already been collected and …

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This week at our monthly Spotlight™ meeting, our Guru of all things Account Services, Nick Ising, turned us on to something that I didn’t know was missing from my social media existence… a service like Pinterest, but for men. For those who don’t know, Pinterest is “a vision board-styled social photo sharing website and app where users can create and manage …

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Why do we work?

This question has been on my mind lately. Outside of the obvious need for food, shelter and clothing – for ourselves and our family (if that applies) – why do YOU work? For me, it’s something I really enjoy doing. I’ve always loved art, graphics, words (gray matter), ads, photos, films, etc. One of my …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.