This week at our monthly Spotlight™ meeting, our Guru of all things Account Services, Nick Ising, turned us on to something that I didn’t know was missing from my social media existence… a service like Pinterest, but for men. For those who don’t know, Pinterest is “a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections.” Basically, you post things that are cool for others to see. With Pinterest, that usually means crafts, recipes and Twilight photos. It seems like every woman I know talks about how addictive this site is, and until now, I didn’t really get it.
Which brings us to Gentlemint.com, which is basically the Butch version of Pinterest for guys. Where Pinterest has cute outfits and interior decorating, Gentlemint has unbreakable sledge hammers and places to put your scotch.
While this site is still in it’s infancy, (I got “Jim” as a user name.) this site has real promise, at least if the buzz around Pinterest is any indication. It is definitely worth following for a while to see how it grows. Hopefully there is a smartphone app in their future. Guys, if you are listening, I know a great agency that could help you out with that.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
