With last week’s unveiling of Messages, Facebook has likely forever changed the face of email. Soon, all 500 million Bookies will receive shiny new @facebook email addresses and be given the keys to very cool, ultra-unified inboxes. The new inboxes will allow the convenient sifting and sorting of emails, chats, SMS and VoIP messages all […]
Oh Gmail, I hardly knew ye Read More »
If you’re note familiar with the restaurant industry, you may not realize that site location is the key to the success of any concept. Might tomorrow’s buzzword(s) in the industry be “geolocation, geolocation, geolocation?” If you run a business, consumers have already more than likely included you in the Foursquare virtual map and conversation, whether
Foursquare for the CDR segment Read More »
While in Denver for the Great American Beer Festival, I noticed an emerging trend in the Craft Beer industry. Cans! Maui Brewing Company and Oskar Blues Brewing are two breweries that only package their beer in cans. As a self-professed “beer geek,” I must admit that when I first heard this I turned up my
So, we’re all Facebook fans of brands, ideas and institutions we like, right? I’m a Pizza Hut loyalist; but The Hut has launched a Facebook app to cement my loyalty: I can now order a pizza from Facebook. Score. Pampers just launched something similar, enabling moms to order all-things-babies…from diapers to bottles, pacifiers, and also
Shopping from your couch? I'll take 2! Read More »
My stash of clients is nearly 100% b-to-c, so you can imagine that Black Friday’s rapid approach has me running circles around this place. A curious trend has emerged this year and our clients have proven to be no exception: Pre-Black Friday sales. Most retailers point all of their guns at the rabid shoppers who
Just Another Manic Monday Read More »
I’m fairly certain that the only constant in our industry is that everything changes everyday. It only makes sense that agencies and media vendors have adapted to specialization in years past. Interestingly enough, quite a few media vendors have recently broadened their reach and are forgoing their specialty trade to keep up with emerging media
Is hopping on the bandwagon the best idea? Read More »
Last week was an exciting moment for the City of Beverly Hills, California: they released a line of perfumes. From what I understand, Beverly Hills is the first municipality to ever try to market a line of scents. Aside from jokes about what the perfume smells like (Rolls Royce exhaust?), the move is eliciting plenty
L’eau de Beverly Hills Read More »
If you haven’t visited Apple’s homepage since yesterday, then you don’t know your life is about to change. [sarcasm] The image above appears on the tech giant’s landing page. Here’s what I am hoping Apple bestows upon us mere mortals this morning; 1. PONG. How about a complete rework of Ping? I’ve said in the
Remind Me not to Forget About Today Read More »
After the initial discovery phase with the client, a website moves right into design, right? Not in our minds. Two things happen immediately – we develop a complete site map and wireframe the entire user experience from start to finish. We use a piece of simple Air software for mocking up wireframes, which are then
A thought on the importance of the wireframe Read More »
Gap caused a huge internet uproar recently as its redesigned brand identity was revealed. Gone is the condensed serif face against the beep blue square that has emblazoned their store for decades. Replacing it, is a very bland, Helvetica type treatment with an oddly placed gradient blue square. Gap claim the square, is representative of
The gap in Gap's thinking Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
