So, we’re all Facebook fans of brands, ideas and institutions we like, right? I’m a Pizza Hut loyalist; but The Hut has launched a Facebook app to cement my loyalty: I can now order a pizza from Facebook.
Pampers just launched something similar, enabling moms to order all-things-babies…from diapers to bottles, pacifiers, and also baby shampoo and…all WITHOUT leaving Facebook. Technology and commerce merge, yet again!
So could it be that on a cold, rainy Saturday, not too far in the future, I could virtually go to the Mall….without leaving my comfy TV room? Could it be that soon I won’t even have to leave my house on a cold snowy day?
I’m also a big fan of The Limited. How long until The Limited’s Fan Page lets me shop on Facebook? New seasonal items! Close-outs! Deep-deep-discounts…right there while I’m browsing my friend’s weekend get-away photo album! Groceries? Furniture? Is Facebook evolving into the virtual shopping mecca we once thought characterized the entire Internet? Or is it the marketers who have driven Facebook – as much as users have – the half-a-billion strong community it is? Makes your mind wander, doesn’t it?
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their