If you’ve been paying attention, you know video consumption on mobile devices has tripled since 2013 — and it’s only growing. And while digital video advertising can be a little more expensive than other forms of digital advertising, when done right the engagement makes it well worth it. Marketers should adapt to take advantage of […]
Online Video Advertising: Three Things to Remember Read More »
Wow has it really been 30 years? I celebrated 20 years with Current this year, and it has flown by. I guess I‘ve been having too much fun! When I first came onboard, there were five of us and I wore a couple of hats—receptionist, office manager and assistant to the president. In my tenure,
30 Years of Marketing at Current360 Read More »
I keep hearing more and more about the challenges of managing the Generation Y workforce and I wanted to learn more. As a Gen X ‘er and a leader at CurrentMarketing, I really wanted to learn some of the key differences, the potential problem areas and ideas on how to maximize this generations potential and
Corporate Culture, Millenials and All the rest of us Read More »
The JWT annual “things to watch” list includes many categories and topics like; Cloud Security, the much gossiped about “iTV”, travel trends, “de-tech-ing” trends, objectifying objects and food as the new Eco-issue. I am so excited by several of the things listed and want to touch on a few. Anywhere, any-way shopping – This category
Putting our spy goggles on Read More »
Youtube has reached even the healthcare industry with funny videos prepared to train and entertain health care workers. No matter what the material, social media avenues are some of the best ways to capture, entertain and inform your audience. Check some of these videos out here! Ring of Fire is one of my all time
YouTube and Healthcare? Read More »
With the state of the economy and the high unemployment rate, I have heard a lot of stuff lately about how to hire and how applicants can stand out in the hiring process. I had a recent experience with hiring that has lead me to believe, firmly, that staffing agencies are the way to go.
How do you hire a quality employee? Read More »
One of the many hats a good account service executive wears is the event planner’s hat. While we are constantly scurrying around to meet deadlines, negotiating with both internal and external clients and maintaining projection budgets, we also enjoy coordination, set up and fulfillment of events for our clients. Whew, tired yet? A few
Account Services Event Payoff Read More »
I came across this article recently about BMW’s latest ploy, using cinema audience’s eyelids as their branding vehicle I can’t seem to get this concept out of my head. It seems that the people at the movie theater thought it was really cool but “flash projection” feels invasive to me. Am I too paranoid?
Another Way to Leave your "Mark" Read More »
Last week, we handled a video shoot for a new brand extension launch! This is the kind of work that makes the advertising industry fun, exciting and sexy. As an AE, it is also the kind of work that really keeps me on my toes. Release Forms for a talent pool of more than 30,
Nick and I were talking about this article/post we saw recently about a silly lawsuit over a kitty litter commercial. Nick thinks this is a positive for The Clorox Co. because the plaintiff (Arm & Hammer) looks silly “Cats do not talk.” Really? I understand why he might see this as positive publicity for Clorox,
Beware your client’s competition! Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
