Beware your client’s competition!

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Nick and I were talking about this article/post we saw recently about a silly lawsuit over a kitty litter commercial.
Nick thinks this is a positive for The Clorox Co. because the plaintiff (Arm & Hammer) looks silly “Cats do not talk.” Really?
I understand why he might see this as positive publicity for Clorox, but I disagree.  In my experience with retail, the old adage “there’s no such thing as bad publicity” does not always ring true; particularly in the mind of the client, there absolutely IS bad publicity.
In the fierce world of retail, a lawsuit like this could be seen as simply that, A LAWSUIT.  What AE wants to hear “Your ad campaign got me sued?”  Even if the plaintiff is grasping at straws and the suit is frivolous, it’s still a lawsuit.  Many retail clients might think a lawsuit over a marketing message could deter other consumers from shopping their stores.  And in retail, there is nothing worse than reduced foot traffic and reduced sales!
What do you think? Is a lawsuit like this a good thing or bad thing?

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.