Nick and I were talking about this article/post we saw recently about a silly lawsuit over a kitty litter commercial.
Nick thinks this is a positive for The Clorox Co. because the plaintiff (Arm & Hammer) looks silly “Cats do not talk.” Really?
I understand why he might see this as positive publicity for Clorox, but I disagree. In my experience with retail, the old adage “there’s no such thing as bad publicity” does not always ring true; particularly in the mind of the client, there absolutely IS bad publicity.
In the fierce world of retail, a lawsuit like this could be seen as simply that, A LAWSUIT. What AE wants to hear “Your ad campaign got me sued?” Even if the plaintiff is grasping at straws and the suit is frivolous, it’s still a lawsuit. Many retail clients might think a lawsuit over a marketing message could deter other consumers from shopping their stores. And in retail, there is nothing worse than reduced foot traffic and reduced sales!
What do you think? Is a lawsuit like this a good thing or bad thing?
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
