I watched a segment on the Saturday Morning Early Show on the growing popularity of audio books. They even made mention that a lot of authors are thinking of doing audio books instead of having their stories published in print. I can remember back in my childhood, how important it was to read a …
Last week LG released a prank-vertising commercial to promote their new Ultra HD 84” TV. The glory of the Ultra HD television is that the picture is 4x greater resolution than the standard HD TVs on the market. While this can be difficult to showcase effectively on TVs that do not have such a …
Working in social media is one thing. I get to work hands on with the social field and dive into what it takes to maintain a brand image online. But having a college course strictly on social media is a whole new world! Comm 460: Social Media, is one of those classes you have …
Raise your hand if you’re obsessed with J. Crew! I’ll put both of my hands in the air for good measure. It seems that I’ve caught the J. Crew fever and I’m not the only one. A once tired and lost brand has been completely revamped and is sweeping the nation. Sales have doubled in the last seven …
So you need a Google map? Here’s where to start. The Google maps V2 api was officially deprecated May 19, 2010. Since then the deprecation period has been extended until November 19, 2013 (source). After November 19, v2 requests will be served a special wrapped version of the v3 api instead, which Google expects will …
I’ve recently found myself writing more & more design rationales. And so I am reiterating the importance of such. You see, earlier in my career I didn’t put much value on rationales. Maybe it was because of the quality of the ones that I had been subjected to. But I now realize the potential. Regardless …
Someone at Domino’s Pizza deserves a little pat on the back or at least an “Ahh, I see what you did there.” Changing a logo and re-branding a company the size of Domino’s can be a disastrous undertaking if not handled properly. You always want to show that your brand is fresh and cutting …
Louisville, KY – W. Nicholas (Nick) Ising has been named president of one of Louisville’s largest advertising agencies, Current360, the company announced today. He succeeds Rick Schardein, who will retain the combined title of Chairman/CEO. In addition, the Agency named Dennis Bonifer, Allison Gibson and Kati Parrish as Vice Presidents. “Nick and I have worked …
FORT LAUDERDALE, Fla. – Current360 has been selected as the branding agency for SMS Assembly, an IT asset management and remarketing resource for businesses – specifically mid to large cap companies with more than 100 employees, multiple locations and a large number of technology users. The scope of services will focus on rebranding the 25 …
Current360 Selected As Branding Agency for SMS Assembly Read More »
As a social media intern, I thought I would reflect on my summer without Facebook. The reason for my Facebook deactivation was for sorority recruitment. This summer I served as a Gamma Chi, otherwise known as a recruitment counselor, for sorority recruitment at the University of Louisville. As Gamma Chi’s, we are to provide …
