Comm 460: Social Media

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Working in social media is one thing. I get to work hands on with the social field and dive into what it takes to maintain a brand image online. But having a college course strictly on social media is a whole new world!
Comm 460: Social Media, is one of those classes you have to register for immediately, or you probably won’t get to take it. It’s a very popular course and I now see why – and I’m only 2 weeks into the semester.
The best part of this class is our final project. We are each assigned a group and have our own client that we will strategize for and create an entire social media campaign and present to the client at the end of the semester. A huge portion of my entire grade is based off of something that I’m lucky to work hands on with at work.
A rewarding aspect of all of this is that I am seeing how much I’ve learned from work in the classroom. When asked in class “Who knows HootSuite?” I was maybe the only hand raised. I feel like I’m constantly raising my hand and knowing the answers – yes, I’m one of THOSE students. I’ve learned my lesson and shied away from admitting all I know. It’s happened a few times where my professor will bring up a topic and I’ll relate it back to a social media campaign by another brand and she says “that’s just what I was getting to!”
Something we will be using and graded on is HootSuite University. This is a program through HootSuite where college students are given all sorts of tools and quizzes they must complete in order to receive HootSuite certification. Looks like I get to add another section to my Skills & Expertise on LinkedIn!
I can easily say that this class will be on my list of favorite college courses. I mostly am looking forward to a semester of lessons that I will be able to incorporate into my everyday time here at work. I guess I’m finally at that point in my college career where I’m enjoying learning because I can see it being used in real life – unlike that time I took Enjoyment of Theatre Arts.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.