Working in social media is one thing. I get to work hands on with the social field and dive into what it takes to maintain a brand image online. But having a college course strictly on social media is a whole new world!
Comm 460: Social Media, is one of those classes you have to register for immediately, or you probably won’t get to take it. It’s a very popular course and I now see why – and I’m only 2 weeks into the semester.
The best part of this class is our final project. We are each assigned a group and have our own client that we will strategize for and create an entire social media campaign and present to the client at the end of the semester. A huge portion of my entire grade is based off of something that I’m lucky to work hands on with at work.
A rewarding aspect of all of this is that I am seeing how much I’ve learned from work in the classroom. When asked in class “Who knows HootSuite?” I was maybe the only hand raised. I feel like I’m constantly raising my hand and knowing the answers – yes, I’m one of THOSE students. I’ve learned my lesson and shied away from admitting all I know. It’s happened a few times where my professor will bring up a topic and I’ll relate it back to a social media campaign by another brand and she says “that’s just what I was getting to!”
Something we will be using and graded on is HootSuite University. This is a program through HootSuite where college students are given all sorts of tools and quizzes they must complete in order to receive HootSuite certification. Looks like I get to add another section to my Skills & Expertise on LinkedIn!
I can easily say that this class will be on my list of favorite college courses. I mostly am looking forward to a semester of lessons that I will be able to incorporate into my everyday time here at work. I guess I’m finally at that point in my college career where I’m enjoying learning because I can see it being used in real life – unlike that time I took Enjoyment of Theatre Arts.
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is