Branding

Bernbach, along with James Doyle and Max Dane, founded DDB in 1949. He had left Grey Advertising in “an act of defiance,” taking one small client — Ohrbach’s Department Store — with him.  The reason he left was simple. He had the notion that advertising was an art, whereas most thought of it as a

In 1999, Time Magazine named Leo one of the most influential people of the 20th century. He earned this honor not only by building an ad agency that now boasts 85 offices worldwide — employing over 9,000 people — but also by creating some of advertising’s most iconic characters. Born in 1891, Mr. Burnett started

Out of the golden age of advertising came a number of fantastic TV commercials that are forever stuck in the heads of people who grew up in the 70s. Many of these commercials featured ongoing characters. Well before the bears — Leonard, Dylan, Amy, Bill, and Molly  — Charmin had Mr. Whipple, who was obliged