Branding

Current 360 - what movie monster is your brand like?

If Your Brand Were A Movie Monster, Which One Would It Be?

A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With the Halloween season upon us, let’s take a look at these archetypes under the paradigm of famous movies monsters and explore their strengths and weakness. …

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Hyperbole 2016 – Fourth Quarter

Hyperbole 2016 – Fourth Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this year, the Hyperbole tradition continues, wrapping things up with our closer, Media Maven Lauren Jones. Here we are, in the 4th quarter, …

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Hyperbole 2016 – Third Quarter

Hyperbole 2016 – Third Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this year, the Hyperbole tradition continues with our Director of All Things Digital, Nate Spry and the Third Quarter. Doritos commercials …

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Hyperbole 2016 – Second Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this year, the Hyperbole tradition continues, with our CEO, Rick Schardein and the Second Quarter. Well, if a Reality TV show personality and the pitch-perfect-parody of …

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Hyperbole 2016 – First Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this year, the Hyperbole tradition continues, starting with our Creative Director, Dennis Bonifer. I’m sure when the NFL envisioned the first Super Bow….err the “Big Game” …

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more