Branding

Current 360 - what movie monster is your brand like?

If Your Brand Were A Movie Monster, Which One Would It Be?

[vc_row][vc_column][vc_column_text]A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With the Halloween season upon us, let’s take a look at these archetypes under the paradigm of famous movies monsters and explore their strengths and weakness. …

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Hyperbole 2016 – Fourth Quarter

[vc_row][vc_column][vc_column_text] Hyperbole 2016 – Fourth Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this year, the Hyperbole tradition continues, wrapping things up with our closer, Media Maven Lauren Jones. Here we are, in the 4th …

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Hyperbole 2016 – Third Quarter

[vc_row][vc_column][vc_column_text] Hyperbole 2016 – Third Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this year, the Hyperbole tradition continues with our Director of All Things Digital, Nate Spry and the Third Quarter. Doritos …

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Hyperbole 2016 – First Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this year, the Hyperbole tradition continues, starting with our Creative Director, Dennis Bonifer. I’m sure when the NFL envisioned the first Super Bow….err the “Big Game” …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.