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If Your Brand Were A Movie Monster, Which One Would It Be?

A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With

What’s Your North Star?

Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew is doing all it can

Case Study: Altruis

Altruis wasn’t Altruis when they first came to us. But together, our brightest minds and their key decision makers embarked on a mission to illuminate a new identity. And it

Hyperbole 2016 – Fourth Quarter

Hyperbole 2016 - Fourth Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most

Hyperbole 2016 – Third Quarter

Hyperbole 2016 - Third Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most

Hyperbole 2016 – Second Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this

Hyperbole 2016 – First Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this

Harnessing the Power of Your Superfans

A brand can build an engaged social audience, but what happens if/when networks dissolve for the next thing? What happens to those relationships? While it’s been a while since we’ve

Launch the Damn Thing

Any agency folks reading know how difficult it can be to find time for your own website. Looming deadlines, new business, ongoing maintenance and refining existing projects, fill the days

Currently Loving: Brands That Romance Their Customers

Long gone are the days of old-fashioned courting. A time when women would wait by the mailbox for a love letter or spend hours talking on their bedroom telephone. But

Brand Marketing: Tiger Woods’ Bag of Cash

Professional golf’s most decorated, currently active player may have been out of commission since March with a back injury, but that hasn’t kept Tiger Woods from bringing home some bacon.

Dove Makes Women Feel Beautiful — Again.

Dove Skin Care has done it again. In Dove’s latest campaign they are still confronting the issue of beauty perception. They asked four women to test a potential new product called RB-X—a

Show Business – ASI Orlando 2013

Right now would be a great time to be back in Orlando, FL where I went for a work conference in January. I attended to one of the first of

Brand Fails in 2013

As we’re now into the beginning of the 2014 year…it’s only natural to look back on the good and the bad of 2013. Well, thanks to Tim Nudd of AdWeek…we

Jean Claude Van Damme is awesome!

Thank you Volvo for making a commercial featuring Jean Claude Van Damme doing the splits between two reversing trucks. Idolatry aside, Volvo really hit the mark with their latest commercial.

This Ron Burgundy ad is kind of a big deal.

  “There was a time, a time before cable. When the local anchorman reigned supreme. When people believed everything they heard on TV. This was an age when only men

Do AC: Atlantic City Reimagined

  I am not talking about air conditioning (AC), but a new look at Atlantic City (AC). When most folks hear Atlantic City they think gambling and night life. AC

NBA Quietly Readying New Jerseys for Advertising?

  First of all, I will say the NBA has not made any indications or public announcements saying the new sleeved jersey designs are making way for advertising opportunities. So

JCPenney Identity Crisis #3

  If you have been paying attention to any advertising or business news lately, it’s no secret that JCPenney has been going through an identity crisis. In fact, it was

The latest celebrity craze is… tequila?

  A few weeks ago, I was sitting at Tumbleweed’s bar about to order a margarita when I noticed a few names in the liquor section I’ve never seen before.