Because I’m not careful about what I say on this blog, I backed myself into a bit of a corner when I was challenged by our VP of Message Deployment to put up or shut up: spend the next 7 days without the joys of modern technology, and then write about it. No internet. No …
This election season in Kentucky has been odd, to say the least. Selective retention prevents me from accurately comparing it to past races, so I won’t even try. But Aqua Buddha, religious/sacrilegious accusations, claims of collusion…all taken waaaaaay out of context. I’ve heard the phrase “in a democracy, the people get the government they deserve,” …
This Election Day, you deserve better: BE RESPONSIBLE, BE INFORMED! Read More »
Because I’m not careful about what I say on this blog, I backed myself into a bit of a corner when I was challenged by our VP of Message Deployment to put up or shut up: spend the next 7 days without the joys of modern technology, and then write about it. No internet. No …
First off, let me say that I am not a Microsoft fan. I don’t like Windows (except for 98 SE), their software, or the way they do business. But as someone with an absurdist sense of humor, I do like their marketing. I found the 180 different flavors of Windows Vista highly entertaining, as well …
Newsflash: Tumbleweeds of cash rolling towards Redmond Read More »
According to a recent study published by Yahoo and MediaVest, the mindset of consumers is crucial to having online marketing success. Too often, media buyers and planners are so worried about reaching exact audiences that they end up ignoring the importance of consumer context and environment. In an era where engagement is becoming the standard …
I’ll be honest, when I wrote my blog last week about how technology had become omnipresent and I proposed that living with a little less technology might be good for me, I really didn’t think anyone would call me on it. I thought it would be good fodder for discussion, we’d have a few laughs …
I love to travel and I try to rack up some frequent flyer miles whenever I can, so I’m no stranger to the TSA screenings. However, when I recently traveled to Denver I noticed something that I’ve never seen before. We all know that going through airport security can be rushed and hectic, but I …
Please remove your coat, laptop and shoes before proceeding Read More »
Today marks 13 wonderful years at CurrentMarketing for me! Way back in 1997, I became our company’s ninth employee. We have grown to 32 employees in that 13 years and naturally, I have witnessed a great amount of team building in that time. It began with the annual Ad Fed softball league. Every summer Sunday, …
As my then fiancee, Sweet D and I were planning out wedding, we had a lot of really great, long talks. We had talks about the our future and our past. Funny talks. Serious discussions. Eventually talk turned to our needs and wants for our new home. It was a discussion I’m sure all couples …
Well, you can finally put an end to all that pondering over “What Can Brown Do For You?” After eight years, UPS has replaced their national campaign with the brand’s first global marketing initiative. “We [heart] Logistics”, the tagline and focal point of the new campaign, will strive to bring awareness to UPS’s extensive non-package …
