I’ll be honest, when I wrote my blog last week about how technology had become omnipresent and I proposed that living with a little less technology might be good for me, I really didn’t think anyone would call me on it. I thought it would be good fodder for discussion, we’d have a few laughs and that would be that. Of course, the very first person I let read it, our Maven of Message Katy Miller said, “You should totally do that and blog about it. We’ll publish a daily diary about your experience. When can you start?”
Well, the Yankees and Mad Men have finished their seasons, so what do I have to lose? I’ve taken a few days to get my cyber-affairs in order and I’m ready to give it a shot. I’ll be keeping a running diary of my life without 21st century technology.
A few caveats, more out of necessity than anything else: I work as a graphic designer and we aren’t going back to the days of Rubylith® and hot wax paste-ups, so I’m going to have to spend a big part of my day working on a computer. There is just no practical way around it. But you have my word: I will not be checking my personal email accounts or reading/responding to anything in my business email that isn’t directly related to work. TweetDeck will remain closed for the duration of our experiment. My iTunes library will be strictly off-limits. My iPhone will stay in my pocket, strictly for emergencies. I’ll be listening to nothing but the AM-FM dial in my car for the next 7 days and I’ll be getting my news (outdated though it might be) from the newspaper and the local and network sources.
I’ve set up my fantasy football team, Leonard’s Losers, so they shouldn’t need attention for a couple of weeks. (Not that my attention has done them much good this year anyway.) My friends who would normally email me have been asked to pick up the phone and call if they want to reach me.
The clock starts tonight at midnight. I think I’m ready. Wish me luck.
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their