Month: May 2013

SyFy's Robot Combat League is Coming Up on Round 2

If you haven’t been watching, Robot Combat League is SyFy’s new reality TV gameshow. 12 teams are tasked with operating their assigned robot to fight a rival teams robot. The fights are single elimination, and the team that makes it to the end will leave with a $100,000 cash prize. Teams consist of a “robo-jocky” …

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Athlete's actions can take a bite from team's bottom line

  Can you remember the last time a professional athlete bit an opponent? For me…it was Mike Tyson vs. Evander Holyfield in 1997. In all actuality, there has been several incidences in the NHL since then, but fast-forward to 2013 and I got to witness live footage of Luis Suarez, world-class Uruguayan footballer playing for …

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What ARE the qualifications for a truly viral video, anyway?

On April 16th, AdAge kicked off its annual Digital Conference, self promoted as the Most Important Event of the Year for Marketers, wherein awards for the best viral videos with branded content were handed out. Among the videos honored were the Red Bull Stratos campaign, following Felix Baumgartner’s record breaking freefall, TNT’s “Your Daily Dose …

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Budweiser to Connect to your FaceBook Account…Through a Pub Glass?

According to the video, you scan a QR code on the bottom of your “Buddy Cup” and then link your glass to your Facebook account. Anytime you clink glasses with another user, you become Facebook friends. I’ll admit the idea is somewhat clever, and to a certain extent, you have to appreciate the technology that …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.