Month: April 2014

How to appeal to all audiences. Honest.

One of the prevailing trends in marketing is a resurgence of sincerity. Instead of focusing on individual product attributes or price comparisons, more brands are moving toward an honest, softer, more personable approach to establish an active relationship with potential customers. This is likely due to the majority of millennials arriving into adulthood and the …

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Boundaries for Leaders

“Boundaries for Leaders” caught my eye in the bookstore. I’m always looking for tidbits of information on how to best lead and influence our culture, then share it  with the new leaders in our company. However, the word “boundaries” often has a negative connotation associated with it. So I was curious to see how boundaries …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.