Like many years, 2011 was a mixed bag for us at CurrentMarketing. Without any doubt, all of our “ups” far outnumbered our “downs.” But no matter how many “ups” we celebrated this year, they could never offset the cumulative weight of our “downs,” due to one devastating tragedy. We kicked off the year in great […]
In a little over a decade the camera has made a century’s worth of headway – we went from film, to digital, to mobile, and for the most part photography has benefitted. During the London subway bombings in 2005, cell phone cameras brought in a new era of community journalism, allowing civilians to quickly capture
Siri, can you tell your fanboys the iPhone’s camera will not replace a DSLR? Read More »
‘Retina display’s pixel density is so high, your eye is unable to distinguish individual pixels.’ – Apple Inc. With the advent of high pixel density displays, i.e. the iPhone 4 ‘Retina Display’ and many more sure to follow the pixel itself is now a relative unit. I always thought of a pixel as on dot
How ‘Retina Display’ affects CSS pixels Read More »
For many people, ‘tis the season to be merry and bright. For many ad agencies, ‘tis the season to pool all of your resources and make outlandish holiday creative that’ll make your competitors jealous and client’s proud/confused. With that being said, I now present to you some of the wackiest, coolest and downright weirdest holiday
Happy Holidays, Ad Agency Style Read More »
This is the third in a 3-part series on what to get for the advertising professional who has everything. Today: The Geek. Around our office, the term “geek” isn’t the insult it is in most places. At Current, the Geeks are the fine folks who make our websites and smartphone apps sing and dance. Without
What to Get the Geek Who Has Everything Read More »
The National Advertising Division has just banned Photoshop in cosmetic ads. Apparently, it’s OK to show this woman’s head floating in space detached from her body, but it’s not OK to misrepresent the state of her eyelashes. What does this mean for us? First of all, there is an industry watchdog group that can ban
This is the second in a 3-part series on what to get for the advertising professional who has everything. Today: The Account Executive. The Account Executive, or AE, can be tough to buy for, but you’d never know it. They are highly skilled in the art of making everyone think they are making excellent
What to Get the Account Executive Who Has Everything Read More »
I recently read an article on ComScore’s blog, entitled “Planning for the Future of Media Planning.” The article asks what will happen to the human-side of the planning and buying process, as we move closer to utilizing real-time buying and optimizations and algorithm-based formulas that dictate trading and buying of ad time and space. Tools,
Planning for the Future of Media Planning Read More »
This is the first in a 3-part series on what to get for the advertising professional who has everything. Today: The Designer. Designers can be tough to buy for. Most of them are high-strung and temperamental and they tend to lash out when provoked. And since they don’t usually wear ties to the office,
What to Get the Designer Who Has Everything. Read More »
Oh no! Not the death bell for Flash … again. Adobe announced that it is going to stop pursuing and enhancing the Flash Player for mobile browsers. They’ll concentrate on HTML5 authoring tools for mobile browsers (Webkit, Opera, etc). This has of course fired up the anti-Flash bandwagon ranting all over the web. Of course,
The Death of Flash … again? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
