As advertisers, we’re often chasing the Next Big Thing™. But no matter the means of delivery (whether it’s a print ad, pre-roll video or VR experience), the core of what makes a good ad remains the same. You need to know your audience, present your brand promise and make ‘em believe you. And, it all […]
What Makes A Good Ad? Read More »
8:25 – Arrive at work. Fire up the coffee maker. Fire up the computer. In that order. 8:30 – I have exactly 13 min. before I have to be anywhere, so I check emails. Sort out what needs to be answered right away, what needs to be answered eventually and what needs to be filed away as
A Typical Day in the Life of a Current360 Art Director Read More »
Nature. Music. Nowhere. Inspiration can strike at any time for any — or no — reason. Sometimes, you find patterns in where you find inspiration. You find a muse or two; sources that free your imagination and fuel your creativity. Here’s what works for us. Dennis Bonifer, Creative Director I get most inspired from other’s
Where Does Inspiration Come From? Read More »
"*" indicates required fields
Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
