This week, there’s no way you could’ve missed the thousands of consumers showing their support of marriage equality by replacing their profile pictures on Facebook, Twitter, Instagram, Tumblr, and Pinterest with a red equals sign. If you’re wondering, this is an icon based on the Human Rights Campaign equality symbol with shades of red instead […]
Brands Paint Themselves Red for LGBT Rights Read More »
Short and sweet peek into some of the bookmarks I use as Geek In Charge at Current360. They’re small, quick (though not always pretty to look at) tools I have bookmarked. I’m pretty stingy about bookmarking and not many things get the honor, but these tools come up in need often enough they made the cut. https://www.ultratools.com/ipTools Pretty much
Bouv's Bookmark Toolbox Read More »
What is a person with a Business Marketing degree doing talking specifics about web development, creative design and video production? This has become the exciting challenge of the ever-dynamic account services life at Current360. Myself, a Business Marketing graduate from Transylvania University, a liberal arts university, continuing the “holistic approach” to education from college to
Current360 is an Ace at Teaching Employees to be Jacks of All Trades Read More »
I’m one of the many that eagerly awaited Justin Timberlake’s new jams. In my book, the folks in charge of marketing his return to the music world have done an absolute top-notch job. His big return to the stage was a performance at the Grammy Awards in February. His performance was great, just what he
Just Add Marketing Pro to JT’s Resume Read More »
Current360 is home to amazingly talented people. Every department is stacked with brilliance. We are built of fearless leaders, on the pulse Social Media Makers, Witty Copywriters, Computer Geniuses, Photographers, Communicators, Multi-Task Masters and Artists, just to name a few. I was recently given the most beautiful gift from our own Laurie Murray, aka “The
C360 is Home to Talent with No Bounds Read More »
Recently while perusing the web trying to break through an ongoing blog brain block I came across a site called Choose Your Ipsum. I’ve never looked forward to my next opportunity to place dummy copy as I now do. Usually when I need some filler Lorem ipsum copy, I just have some random paragraphs generated
Lorem Ipsum Worth Reading Read More »
When you’re doing improv comedy, everything you perform on stage is completely made up on the spot. However, as I mentioned in my last blog, we improvisers have a few tricks we use to help spark ideas. A-to-C thinking helps improvisers come up with unusual twists inside their own mind that can send the audience
Improv in the Agency: The Snowball Effect Read More »
I’ll admit I was a little late to the party with Twitter. However, in just a few short months on the micro-blogging site I am quickly realizing its potential as a communication vehicle. Twitter recently announced Twitter Ads API (Application Programming Interface). I don’t have a long history with Twitter to draw from, but from
How Twitter’s Latest API Change Makes Advertising Genuinely Interesting Read More »
Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it. After all, if a product costs more, it must be because it’s made better, will last longer — or in the case of wine — because it tastes better, right?
The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs Read More »
Music not only reflects what mood a person is in but it also is a great tool to alter a person’s mood. During positive mood intervals, music can help a person express happiness externally for others to see. When someone is in a bad mood, music can help a person by allowing that internal stress
Stress Management Techniques for a Traffic Manager Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
