Month: March 2013

Brands Paint Themselves Red for LGBT Rights

This week, there’s no way you could’ve missed the thousands of consumers showing their support of marriage equality by replacing their profile pictures on Facebook, Twitter, Instagram, Tumblr, and Pinterest with a red equals sign. If you’re wondering, this is an icon based on the Human Rights Campaign equality symbol with shades of red instead …

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Current360 is an Ace at Teaching Employees to be Jacks of All Trades

What is a person with a Business Marketing degree doing talking specifics about web development, creative design and video production? This has become the exciting challenge of the ever-dynamic account services life at Current360. Myself, a Business Marketing graduate from Transylvania University, a liberal arts university, continuing the “holistic approach” to education from college to …

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C360 is Home to Talent with No Bounds

Current360 is home to amazingly talented people. Every department is stacked with brilliance. We are built of fearless leaders, on the pulse Social Media Makers, Witty Copywriters, Computer Geniuses, Photographers, Communicators, Multi-Task Masters and Artists, just to name a few. I was recently given the most beautiful gift from our own Laurie Murray, aka “The …

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How Twitter’s Latest API Change Makes Advertising Genuinely Interesting

I’ll admit I was a little late to the party with Twitter. However, in just a few short months on the micro-blogging site I am quickly realizing its potential as a communication vehicle. Twitter recently announced Twitter Ads API (Application Programming Interface). I don’t have a long history with Twitter to draw from, but from …

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The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs

Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it. After all, if a product costs more, it must be because it’s made better, will last longer — or in the case of wine — because it tastes better, right? …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.