Music not only reflects what mood a person is in but it also is a great tool to alter a person’s mood. During positive mood intervals, music can help a person express happiness externally for others to see. When someone is in a bad mood, music can help a person by allowing that internal stress to be released, allowing for a more pleasant state.
Another way to relieve stress is to become proactive. With the responsibility of running traffic for an agency, a person must learn to deal with individuals, and not just tasks. By learning how each individual functions, a good traffic manager can reduce stress for the person, themselves, and those that are further down the process chain.
A third way to manage stress is one that is understated and often an assumption by others. Learning more about each client and understanding both the client, their past, and the direction their marketing is taking will help to better traffic the tasks related. If the trafficker understands where the projects have been and where they are going, that person can better fill in gaps and translate all current issues, thus releasing or reducing the stress for all parties involved.
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: