Icons, you know…those little symbols that reinforce what we’re reading and where we’re going. Some might even use a fancy term like semiotics to describe them. In web design they’re sometimes just as prevalent as they are in signage. So what is the ultimate time saver when using icons? Use an icon font. No more […]
Font Awesome Lives Up to its Name Read More »
A Client’s recent annual Membership campaign called for something a little unconventional – to interrupt consumers when they were least expecting it. What is the perfect way to do that? Guerrilla Marketing, of course. When most have weight loss and resolutions on their mind in early January, the YMCA of Greater Louisville has historically taken
When Marketing Goes Bananas Read More »
As a professional lover of ice cream, I take notice when there are new or different items in my grocers freezer aisle. So, it’s only appropriate that I noticed Walgreens has rebranded its premium ice cream packaging. (Please note: Walgreens is not my grocer, but a girl needs a quick trip for some snack-age every
No One Eats Ice Cream With Their Pinky Finger Raised Read More »
VW produced a nice commercial about a week before Super Bowl. It started with infamous YouTube clips (most of which I’m sure everyone but me has seen before), followed by uplifting music performed on a sunny hillside by none other than reggae legend Jimmy Cliff (who introduced reggae music to the western world, even before
Get in. Get happy. With Volkswagen. Read More »
American Idol premiered to lower than anticipated ratings, especially given the Mariah vs. Nicki drama that viewers were anticipating. The premiere rating for A18-49 nationally was a 6.0, down 19% from last season’s debut. In fact, this season was the second lower premiere from the series. When was the lowest? 2002, before Idol blew up
Is American Idol still an Idol? Read More »
Since 2010, more than 100,000 million people have started using the Instagram app worldwide. Just in case you haven’t seen it before, the Instagram photo app makes it easy for anyone to feel like a semi-professional photographer or artist with their fun filters, cool treatments and editing features. There are a few companies that have
InstaArt earns an Insta-place in our hearts Read More »
Fashion week may be over but a new designer is quickly ramping up to debut a new line. If you’re a fashion diva like myself you may be wondering how you could’ve possibly missed this latest installment in the fashion world. Are you sitting down? You may need to be sitting to take in the
RTW: Coming to a Post Office Near You Read More »
8:15am I arrive at Current360 for my first day of my internship in Client Services, anxious to peek behind the curtain of the advertising business. I’m welcomed and shown around and to my working space. I walk into a room with three advertising characters of which I quickly learn have an unwritten law called The
First-day time sheet of the friggin’ Intern Read More »
My iPhone and I are in unrequited love. I use it for everything. I make grocery lists in Notes with Siri, track my workouts with Fitocracy, figure out where to dine out with Urbanspoon, directions from Google Maps, catching up with e-mail, checking in on Facebook and Twitter, Dropbox for transferring files between my iPad
Apps, Apps, Apps. Putting your brand in people's pockets Read More »
Recently, the LIVESTRONG Foundation – formerly known as the Lance Armstrong Foundation – unveiled a new logo to create distance between the disgraced cyclist and the nonprofit organization dedicated to helping those living with cancer. LIVESTRONG Foundation Exec VP-Operations Andy Miller explained the new look like this: “The change is subtle, but it is substantive. The positioning of the
Can LIVESTRONG break the cycle? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
