Finding good employees is a job in and of itself. It’s a big time and, potentially, financial investment to take on a new hire. There’s a learning curve that takes time to overcome. There are costs associated with new equipment, sign-on bonuses, business cards and other accoutrements. And you might even have relocation costs. We […]
Personality Profile of a Rockstar Account Executive Read More »
Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media feeds. But before you start uploading a glut of homemade iPhone video, remember: the quality of your creative reflects the quality of your brand. Content
iPhone Video vs. Professional Camera Crew Read More »
Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel surfing or simply leaving the room. Now, it means skipping pre-roll ads. (You know, those ads that play before YouTube and other digital video). In
The Secret To Successful Pre-Roll Ads Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
