Month: August 2017

iPhone Video vs. Professional Camera Crew

[vc_row][vc_column][vc_column_text] Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media feeds. But before you start uploading a glut of homemade iPhone video, remember: the quality of your creative reflects the quality of your brand. Content …

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Successful Pre-Roll Ads

The Secret To Successful Pre-Roll Ads

[vc_row][vc_column][vc_column_text]Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel surfing or simply leaving the room. Now, it means skipping pre-roll ads. (You know, those ads that play before YouTube and other digital video).   …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.