Close this search box.
Close this search box.

iPhone Video vs. Professional Camera Crew

Share This Post

Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media feeds. But before you start uploading a glut of homemade iPhone video, remember: the quality of your creative reflects the quality of your brand. Content for content’s sake isn’t a good look.

So, sure, you could trust your brand’s image to your cousin in film school and his iPhone. But, while phone camera technology has come a long way, it’s not always the best option when your brand is hanging in the balance. There’s a lot a professional video shoot can bring to your brand’s story that an iPhone just can’t. And there’s really no reason to opt for an iPhone video over a professional shoot.

Shooting iPhone Video Is More Expensive Than You Think

For starters, professional video camera equipment is getting more affordable as technology continues to advance. So, using an iPhone instead of a professional crew really won’t save you anything — especially when you consider all the extra add-ons you’ll need to purchase in order to shoot iPhone video: memory cards, lenses, stabilizers, external microphones, software and more.

Owning A Paintbrush Doesn’t Make Someone A Painter

Yes, an iPhone is a great tool for filming in tight spaces where it’s more difficult to use professional equipment. And an iPhone is a great tool for Facebook Live streaming, Periscope and the like. But a tool is just a tool; it’s only as good as the person who wields it. The greatest benefit of a professional shoot is the professional that comes with it. Because it doesn’t matter how good an idea is unless it’s well executed.

When it really comes down to it, shooting commercially on an iPhone is mostly done for novelty and gimmick.
Ready to upgrade your brand from home movies to the Hollywood treatment? Get in touch.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more