iPhone Video vs. Professional Camera Crew

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Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media feeds. But before you start uploading a glut of homemade iPhone video, remember: the quality of your creative reflects the quality of your brand. Content for content’s sake isn’t a good look.

So, sure, you could trust your brand’s image to your cousin in film school and his iPhone. But, while phone camera technology has come a long way, it’s not always the best option when your brand is hanging in the balance. There’s a lot a professional video shoot can bring to your brand’s story that an iPhone just can’t. And there’s really no reason to opt for an iPhone video over a professional shoot.

Shooting iPhone Video Is More Expensive Than You Think

For starters, professional video camera equipment is getting more affordable as technology continues to advance. So, using an iPhone instead of a professional crew really won’t save you anything — especially when you consider all the extra add-ons you’ll need to purchase in order to shoot iPhone video: memory cards, lenses, stabilizers, external microphones, software and more.

Owning A Paintbrush Doesn’t Make Someone A Painter

Yes, an iPhone is a great tool for filming in tight spaces where it’s more difficult to use professional equipment. And an iPhone is a great tool for Facebook Live streaming, Periscope and the like. But a tool is just a tool; it’s only as good as the person who wields it. The greatest benefit of a professional shoot is the professional that comes with it. Because it doesn’t matter how good an idea is unless it’s well executed.

When it really comes down to it, shooting commercially on an iPhone is mostly done for novelty and gimmick.
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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.