C360 video production team members setting up a shot. This photo was used in a blog Current360 created entitled “What’s the point of advertising?” that highlighted importance of creativity in advertising and branding.

What’s the point of advertising?

To persuade and/or sell a product or service, correct?   What about “Creative Advertising”?   Creativity is the soul of advertising and branding. It’s what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers.  Well, isn’t it all creative? No.   Creativity is essential […]

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