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How Long Should Your Video Be?

The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers

The Consumer Profile: Why It’s Important

We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot

5 Ways Big Data Changes Everything

At Current360, we have long believed that all marketing will eventually become one-to-one. It’s not because we have a crystal ball, but rather, the dots are clearly evident and merely

Anthropology in Advertising: The study of people.

“So, what do you plan to do with that?” This is the third most common reply I receive in response to telling people what field I studied in college. Closely

The Rise of Gonzo Research

In the last few months, I have seen a sharp rise in the number of trade articles discussing the use of gonzo research. To be honest, I wasn’t exactly sure

3 Consumer Trends For 2013

The new year is a time for both reflecting on the past and looking forward to the future. As marketers, we should use the new year as a time to evaluate

5 Things You Should Know About Political Polls

As the 2012 presidential election is upon us, we’ve seen plenty of poll data on the status of the race. These polls are part of American political tradition dating back to 1824

The Young Advertiser’s Field Manual, Part 2

Last month, my blog post “The Young Advertiser’s Field Manual” discussed the unspoken do’s and don’ts of working in an advertising agency. After receiving lots of great feedback from colleagues

In this edition of Research 101, we are going to look at the importance of source selection in secondary market research. Source selection is crucial to secondary research because it

It has become a tradition for me to begin each new year at CurrentMarketing by writing a blog post with some resolutions to make the new year more productive than

In part three of our series into the world of research, we will take a look at some of the most popular and often misused concepts in research and statistics.

For the second installment in the Research 101 series, let’s take a look at two of the misused methodologies in the marketing research industry. These research methodologies are often used

As the research guru here at CM, I get asked a lot of questions. Some questions are more complicated than others, but the answers are usually simpler than the methods

Royal Wedding Marketing

  Wedding season is upon us. The April showers, or floods for some of us, have led to a boom of proposals and forthcoming wedding ceremonies around the world. You

University of YouTube or YOU of Tube

  Once you sort through all the people trying to make it big with a homemade music video or performing the unimaginably stupid (yet sometimes entertaining) feat, you can actually

The Tex-Mex Tour

  I love to eat. I love to taste new things. As long it falls into the “low carb” category. Southwest foods are far from low-carb.  So, I had to

Free Research Tools Every Marketer Must Have

As the research guru here at CurrentMarketing, it is my job to find the best information for our clients. To do so, I spend a lot of time seeking out