Research

IP Targeting and Geotargeting

IP Targeting and Geotargeting. What’s the Difference?

Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using …

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Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot and what’s not. For 2017, I see a continuation of paying to play — the competition is going to increase, and the more money you …

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5 Things You Should Know About Political Polls

As the 2012 presidential election is upon us, we’ve seen plenty of poll data on the status of the race. These polls are part of American political tradition dating back to 1824 when The Harrisburg Pennsylvanian conducted a local poll showing Andrew Jackson leading John Quincy Adams in the the contest for President. Fast forward 188 years to …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.