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Research 101: Secondary Source Selection

In this edition of Research 101, we are going to look at the importance of source selection in secondary market research. Source selection is crucial to secondary research because it provides the context to information and the researchers conclusions. First, lets define secondary research. Secondary sources refers to research that has already been collected and

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Research 101: Quantitative or Qualitative?

For the second installment in the Research 101 series, let’s take a look at two of the misused methodologies in the marketing research industry. These research methodologies are often used interchangeably, but actually refer to complimentary techniques to approach data collection. Qualitative Research: This technique is intended to explore or better define a research issue.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more