Recently I read a column on Forbes.com by Keith Turco asking whether or not Lebron James is the next Michael Jordan? Not on the hardwood, but off the court – in the world of celebrity endorsements. Like Jordan in the mid-80’s and 90’s, James is one of, if not the most talented player in the game …
First thought: I wish I could have gone. But when I attended in 2010, it took a couple days for the show to sell out. In 2012, it only took a couple of hours. In fact, I didn’t even know tickets were on sale till I read the email received two hours earlier. By then, …
This year’s Miss USA pageant ventured into unchartered social media territories when they let the Twittersphere tweet in questions to ask during the dreaded question and answer portion of the competition. With 1,554 total tweets to the #askmissusa hashtag, the ultimate winner went to @ARTMME with the question, “Would you feel it would be fair …
Soon to be moms and women new to motherhood always want the best for their bundle of joy. They want their sweet little angels to have the newest and greatest things on the market. However, between feedings and nap time (for mom and baby) there may not be enough hours in the day to do …
Capturing the mom in her native online environment Read More »
When some companies and organizations hear the term “Event marketing,” they might assume it means marketing for an event. Yes, it can mean this, but Event Marketing has transformed into a multitude of facets. For decades, national brands have been using events to increase awareness about their particular product/brand and have even tried to place …
In my last post, I wrote about The “Mad Men” Effect, which discussed the impact the award winning drama has had on our industry. For this entry, I thought I’d take a look at another advertising-based television show that is generating some buzz. From the creators of “Mad Men,” AMC has created “The Pitch” described …
Woo to the hoo! For the fourth year in a row, we have a Hot 10’er! For those of you who are unfamiliar with the Hot 10, here’s the skinny. Each year, the local chapter of the Advertising Federation awards 10 young professionals who have shown extraordinary skill, hard work and professionalism beyond their years. …
Brooke Tuttle, a website developer with CurrentMarketing, won the Advertising Federation of Louisville’s Hot 10 award. The awards recognize the 10 most promising advertising professionals under 30 years old in the Louisville area. Tuttle started working at CurrentMarketing in February of 2011. Before joining the Current team, Tuttle was a teacher in Finland and South …
CurrentMarketing Web Developer Wins Advertising Federation of Louisville’s Hot 10 Award Read More »
Nearly anyone who has been to a social gathering in the past year has probably heard someone say, “Where did you find this recipe?” followed up with, “Pinterest.” With the subject of this question so often heavily tied to feminine interests, it’s not surprising that dudes think that Pinterest is for women. The demographics (80 …
10-Pin: 10 steps to help dudes utilize Pinterest Read More »
We’re pretty much a mac shop here at CurrentMarketing. In the geek suite we have a few PC’s for QA testing our sites in Internet Explorer. To test in legacy versions of IE we have been using a really clunky program that crashes every 10 minutes called “IE Tester.” IE Tester allows you to test …
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