Month: December 2012

Dikembe Mutombo will save the world

It seems that Current360 isn’t the only ad agency whose creative director has an inexplicable affection for NBA legend Dikembe Mutumbo. The latest Old Spice push from Portland’s Wieden+Kennedy is an online video game called Dikembe Mutombo’s 4½ Weeks to Save the World. Since they are constantly doing bizarre and memorable projects together, Old Spice …

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Technology and software coming to a toddler near you!

We’ve all seen them, those cute little toddlers and their itty bitty fingers, just swiping away on your brand new iPhone’s hi-res display. Locking the screen only works the first couple of times. Soon enough they’re calling your friends, beating your high scores and rearranging your icons. It’s hardly shocking anymore when we see it …

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Life Events

I HAVE A NEW EATING HABIT!!!!! This is the delivery I envision whenever I see that someone on Facebook has used their Life Event tab to notify friends of their most recent “celebration” via Facebook. I imagine someone obnoxiously shouting this on a public street to strangers- that would be my equivalent to using the …

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Campbell's Soup targets hipsters and people too lazy to open cans

So how did the hipster burn his tongue, you ask? That’s easy, he ate his soup before it was cool. Finally, what we’ve all been waiting for, a soup for hipsters. But wait just a minute, do hipsters even eat soup? Apparently, Campbell’s Soup believes they do. That’s right, the staple of American lunchtimes everywhere …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.