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Dikembe Mutombo will save the world

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It seems that Current360 isn’t the only ad agency whose creative director has an inexplicable affection for NBA legend Dikembe Mutumbo.
The latest Old Spice push from Portland’s Wieden+Kennedy is an online video game called Dikembe Mutombo’s 4½ Weeks to Save the World.
Since they are constantly doing bizarre and memorable projects together, Old Spice and W+K have pretty much rendered it pointless to single out any one of their campaigns as more brilliant than any other.  But the wagging finger cursor? The nostalgic 8-bit graphics? Dikembe’s hilariously unaware voice over!?! I mean, this whole thing is comedy gold; I just had to talk about it.
The game synopsis is this: Dikembe Mutombo must save the world by carving out more time in the Mayan Calendar so that we humans can have the chance to do the things that really matter, like inventing self-combing hair. Playing as Dikembe, you must save the world through an exciting new challenge every week. For instance, I just went on a Blurgy-killing mine cart ride through a toy factory (a “Blurgy” is a parody of Hasbro’s “Furby” doll, this season’s most obnoxious must-have Christmas gift.)
Basically, this is an awesome campaign and I just wanted to show it to you. Have fun saving Earth!

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more