It seems that Current360 isn’t the only ad agency whose creative director has an inexplicable affection for NBA legend Dikembe Mutumbo.
The latest Old Spice push from Portland’s Wieden+Kennedy is an online video game called Dikembe Mutombo’s 4½ Weeks to Save the World.
Since they are constantly doing bizarre and memorable projects together, Old Spice and W+K have pretty much rendered it pointless to single out any one of their campaigns as more brilliant than any other. But the wagging finger cursor? The nostalgic 8-bit graphics? Dikembe’s hilariously unaware voice over!?! I mean, this whole thing is comedy gold; I just had to talk about it.
The game synopsis is this: Dikembe Mutombo must save the world by carving out more time in the Mayan Calendar so that we humans can have the chance to do the things that really matter, like inventing self-combing hair. Playing as Dikembe, you must save the world through an exciting new challenge every week. For instance, I just went on a Blurgy-killing mine cart ride through a toy factory (a “Blurgy” is a parody of Hasbro’s “Furby” doll, this season’s most obnoxious must-have Christmas gift.)
Basically, this is an awesome campaign and I just wanted to show it to you. Have fun saving Earth!
When You Can’t Join Them … Build It. At Current360, creativity is in our DNA. It’s who we are, and it’s what we do. But