Dikembe Mutombo will save the world

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It seems that Current360 isn’t the only ad agency whose creative director has an inexplicable affection for NBA legend Dikembe Mutumbo.
The latest Old Spice push from Portland’s Wieden+Kennedy is an online video game called Dikembe Mutombo’s 4½ Weeks to Save the World.
Since they are constantly doing bizarre and memorable projects together, Old Spice and W+K have pretty much rendered it pointless to single out any one of their campaigns as more brilliant than any other.  But the wagging finger cursor? The nostalgic 8-bit graphics? Dikembe’s hilariously unaware voice over!?! I mean, this whole thing is comedy gold; I just had to talk about it.
The game synopsis is this: Dikembe Mutombo must save the world by carving out more time in the Mayan Calendar so that we humans can have the chance to do the things that really matter, like inventing self-combing hair. Playing as Dikembe, you must save the world through an exciting new challenge every week. For instance, I just went on a Blurgy-killing mine cart ride through a toy factory (a “Blurgy” is a parody of Hasbro’s “Furby” doll, this season’s most obnoxious must-have Christmas gift.)
Basically, this is an awesome campaign and I just wanted to show it to you. Have fun saving Earth!

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.