Business

DAVID OGILVY headshot

The Ad Daddy

When I first tried to break into the advertising world, I picked up a book titled “Ogilvy on Advertising.” It was a good decision because it both sharpened my understanding of good advertising and sparked questions about what it could be. It also was unquestionably how I started to develop my POV, which is something …

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Kentucky Colonels logo over rolling hills in Kentucky.

A call to service: Kentucky’s chosen are making a real difference

If you’ve lived in our great Commonwealth for any length of time, chances are you’ve met a Kentucky Colonel.  No, not that Colonel (we’ll get to that in a minute). We’re talking about the exceptional men and women who’ve earned this title of distinction because of their leadership, generosity, and commitment to serving others. The …

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Google My Business

Why Google My Business is a Must for Small Businesses

Google My Business (GMB) is a free service from Google that increases visibility for your business by appearing in Google Local Pack Listings and Google Maps and opens the doors for insights and customer reviews. Not only do 93% of people consider reviews in their purchase decisions, the reviews will affect your local SEO. Improve …

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Why a Website Audit Is More Important Than Ever

With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely heavily on foot traffic are at a competitive disadvantage if they don’t have a website. And not just any website — consumers today expect a site that’s easy to navigate, …

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IP Targeting and Geotargeting

IP Targeting and Geotargeting. What’s the Difference?

Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using …

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more