Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have to go through large media companies to access the marketplace, but thanks to technology and automation, they can now access it directly. Here’s what this means for our clients moving […]
Cutting out the media middleman. Read More »
Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles, Tweets, everyone had an opinion on which commercials they liked, which ones fell flat, and which of them left us scratching our heads. But I promise this blog isn’t like
Super Bowl Commercials Read More »
Nice to meet you. Wanna get married? We’ve never really liked the term “sales funnel” or “marketing funnel” because it’s really just a slick way to explain something we all know. It’s common sense. You don’t start talking about features and benefits up front, and you don’t ask people to buy something without first giving
As a copywriter, I’ve been a little worried that AI is gunning for my job. So, I’ve decided to make it (AI) look bad in front of management. It’s a preemptive strategy that I’ve rarely used on humans (only the worst kinds), but I have no remorse in doing this to a freaking soulless algorithm.
AI wants my job. I can feel it in my bones. Read More »
Ad legend Vince Cullers was not only creatively gifted, but he was also a black man trying to break into advertising after World War II. A combat artist, who joined the Marines after the war broke out, Cullers illustrated combat scenes and slices of life during wartime in the South Pacific. He was also a
Vince Cullers: Pioneer Read More »
We don’t get it. People, especially in larger companies, are presented with a superior option for generating documents, and yet they still choose Microsoft Word. Cut it out already. Why on earth would you pay good money to buy something that’s inferior in every way to an existing free product? It boggles the mind. We
Word users, what are you thinking? Read More »
When you think of the Mad Men era of advertising, you probably think of men. Of course you do because the show was called “Mad Men.” But, it wasn’t just men; in fact, one of the most powerful creative forces and one of the most powerful executives was a woman. By the title of this
Ad Legend: Mary Wells Lawrence. Read More »
If ethics weren’t an issue, and it is, we’d want Jimmy McGill on our marketing team. If you’re unfamiliar with the name, you’re probably not a fan of “Better Call Saul.” Jimmy is an attorney, and Saul Goodman is Jimmy’s alter ego. Why would an attorney need an alter ego? Because Jimmy’s brother, Chuck McGill,
Jimmy McGill’s Marketing Genius. Read More »
Mourned by few, the era of 3-martini lunches is long gone. But, is the era of just having lunch with coworkers, clients, or friends also going the way of the dinosaur? Before the pandemic, it seemed like lunch with someone, anyone, was a foregone conclusion. Then quarantine happened. We had to all go our separate
Will Lunch Ever Make a Comeback? Read More »
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other reasons to update your logo, even if your brand hasn’t changed. Here are a few. It’s been 7-10 years since you last updated your logo. Typically, this is about how
Time To Update Your Logo Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
