Social Media Marketing Video Tools Anyone Can Use

Video marketing is here, and it isn’t going anywhere anytime soon. Hailed as the most engaging and interactive medium of content on social media and digital sites today, video is

Social Media Influencing: Are You Utilizing Micro AND Macro Influencers?

Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users that command influence over a

How to Become a Social Media Influencer in 2018

By now, you’ve probably heard of the term “influencer” thrown around social media, advertising, or marketing conversations. As an entirely new group of advertising personalities, created specifically from the development

Three Facebook Live Video Ideas for February

Facebook Live has become an incredibly powerful, totally free marketing tool that brands are feverishly flocking to for their marketing strategies today. Providing an unedited, authentic view into the world

5 Social Media Marketing Trends to Shape 2018

The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas--just on the horizon--that will come to shape how brands

iPhone Video vs. Professional Camera Crew

 Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot

Social Media as Customer Service

Social Media as Customer Service   The Best Reason For Your Brand To Be On Social Media Your brand is on social media, but why? It’s not just to garner

A Likely Story

A Likely Story Another change has hit the social media world this week. Instagram released Instagram Stories under the pretense that it will alleviate user fears about “over posting.” Stories


FACEBOOK FOR MARKETERS 101 If you’re a business on Facebook, you know there’s been a big push toward the pay to play model when it comes to advertising on the

The Trending Opportunity of Vlogging

The Trending Opportunity of Vlogging   Vlogging, a video blog, is used to let viewers know what is trending in the world, community, and the vlogger’s life. Approximately 42% of

Social and Video with Instagram : an eternal, and growing, match.

Over the past year we’ve seen Instagram making a big impact in social media. They released Instagram Advertising through Facebook as well as apps to use in conjunction with Instagram. 

Pinterest Tips for the Home Buyer

Purchasing your first home is a huge deal for anyone, especially when you’re 22 and just graduated college. This was unheard of amongst my friends, considering we were all scrambling

Louisville’s Most Instagrammed Restaurants

Snap, filter, upload to Instagram then eat. There’s a whole world of foodies out there who love showing off their dinner and seeing what others are eating. There are some

Harnessing the Power of Your Superfans

A brand can build an engaged social audience, but what happens if/when networks dissolve for the next thing? What happens to those relationships? While it’s been a while since we’ve

Current Spotlight

One of the most exciting things about working in advertising today is the fact that our messages can be distributed across so many different mediums. However, with these seemingly endless

Targeted Advertising: Using Social Insights To Fine Tune Ads

While most businesses understand how to promote their content to consumers via “owned” social media channels, many are missing the opportunity to get their message in front of highly targeted

What’s Trending in Louisville?

The World Cup is officially here and the biggest sporting event in the world is set to reach record viewing and social media levels. Since sports in the digital age

The Tweets is Watching

Jay Z and Beyonce’ have, within the last half of 2013, become much more than just a power couple in the music industry, they’ve also become a power couple in

Managing Social Media During Holidays #HowTo

The greatest gift a community manager can wish for during the holiday season is actually having “time off.” While it’s a lofty wish for a job that’s always on, there