Social Media

Side by side shot of a woman drinking coffee on a storyboard, then in real life during the shoot. Illustration of a truck being loaded with social media like buttons surrounding the image. This was created by Current360 to accompany our blog about shooting commercials during a pandemic.

No Really, How Do You Shoot A Commercial During A Pandemic?

Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an unprecedented challenge. While working in the ad game typically requires creativity, adaptability, and flexibility, potentially exposing people to a deadly virus adds a whole new unpredictable dimension to the idea …

No Really, How Do You Shoot A Commercial During A Pandemic? Read More »

5 Ways to Improve Your B2B Social Media Marketing Strategy

Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as well by providing increased website traffic, leads, and sales when leveraged properly. If you’re ready to supercharge your B2B social strategy, here are 5 ways …

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4 Digital Marketing Tricks to Double Your Online Followers

You’ve probably asked yourself: how do my favorite brands manage to double their online followers in a relatively short amount of time? That’s the golden question, one that digital marketing experts ponder daily. The problem is that social media marketing can’t be reduced to any singular metric – there are a lot of different factors …

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Here Are the Best Blogging Platforms for Content Reach Right Now

As of January 2018, there were more than 152 million blogs hosted on the Internet. Whether you realize it or not, many of us read blogs every single day… whether in the form of personal blogs, news sites, themed blogs like Buzzfeed, or professional blogs from industry leaders on websites, Facebook, and LinkedIn. If you’re …

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5 Reasons Why Your Brand Needs a Facebook Chatbot

Facebook is approaching 1.5 billion active users per day. That blows Instagram, Twitter, and Snapchat out of the water. Although younger users are starting to stray, the potential consumer interaction rates on Facebook just can’t be ignored. As part of the AI and robotics movement, artificial intelligence bots are becoming the next wave in business …

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Current360 - Video Tools Anyone Can Use

Social Media Marketing Video Tools Anyone Can Use

Video marketing is here, and it isn’t going anywhere anytime soon. Hailed as the most engaging and interactive medium of content on social media and digital sites today, video is a portal into the world of your sales and products, showcasing what you have to offer clients with real, viewable video footage. According to Wyzowl …

Social Media Marketing Video Tools Anyone Can Use Read More »

Current360 - Micro and Macro Influencers

Social Media Influencing: Are You Utilizing Micro AND Macro Influencers?

Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users that command influence over a significant portion of followers or brand advocates, influencers have become powerful marketing vehicles for brands wishing to directly interact with their target audience. As you …

Social Media Influencing: Are You Utilizing Micro AND Macro Influencers? Read More »

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.