The age of the social media wars has arrived, and TikTok is at the center of all of it. If you look around on the internet, you’ll likely find the likes of Instagram and Snapchat striving to compete with the exciting energy that TikTok has brought with it since its launch and major rise to stardom just a few years ago. TikTok has become a social media giant, garnering a massive swath of the younger population, and it’s certainly started to create waves across many industries. And with that in mind, it begs the question — is TikTok right for your business?
TikTok for Advertising
There are several reasons why using TikTok for advertising is a good idea. Not only is it the latest trending social media platform, which means tons of new users and a new generation of audience members, but it’s also perfectly tailored to fit various advertising needs. It’s short-sighted to dismiss TikTok based on the misconception that ‘it’s only GenZ users’.” TikTok’s viewers — and content producers — span all generations. That includes you, Boomer.
There are data-backed benefits that come along with using TikTok as a marketing platform, and they should serve as the only indication you need to make the right choice and begin to incorporate the platform into your advertising practices — let’s take a look at some of those.
TikTok’s Audience
Is As Diverse As Any
Again, the common misconception is that TikTok’s audience is primarily made up of GenZ — but if you look at the numbers, 59% of TikTok’s user base is made up of Millennials, along with those from GenX, and plenty of Baby Boomers. With that in mind, it’s clear that TikTok has a diverse audience that gives you the best of both worlds — you can tap into the youngest generations while still connecting with your main target audience.
Simplicity & Affordability Is Key
As a business, you’re striving to find the best possible ways to spend your marketing dollars. A simple TikTok advertising strategy could work wonders because it’s so easy to use, and so much more affordable than many other digital advertising venues.
A Variety of Ad Structures
From takeover ads to in-feed ads, TikTok offers you a ton of bang for your buck. With so many different structures and formats to choose from, you can offer something unique, targeted, and highly specific for each of your audiences — and every structure or format serves a different purpose too, so you can mix and match to ensure a wide reach.
It’s time to see what TikTok is capable of.
