The Art of Design Rationales

Share This Post

I’ve recently found myself writing more & more design rationales. And so I am reiterating the importance of such. You see, earlier in my career I didn’t put much value on rationales. Maybe it was because of the quality of the ones that I had been subjected to. But I now realize the potential. Regardless of how experienced the account exec may be, I believe it is vital for the client to hear the designer’s thought process and reasoning. I have found that it can mean the difference between a beautiful project and one that spirals wildly out of control. A thoughtful, expressive rationale even helps fend off pesky, scope-creep-induced rounds of revisions.
So the next time you are tasked with writing a design rationale, embrace it. Think of it as your chance as a creative professional to show off your expertise.

More To Explore

Paul Rand Current360 Hero Image

Who Influenced the Influencers?

In advertising, pretty much everyone has been influenced by someone else. As we’ve been bringing you stories about ad legends like Bill Bernbach and George

Contact Us

  • This field is for validation purposes and should be left unchanged.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more