In the 1920s, a company called Burma Shave — producers of brushless shaving cream — started putting signs up that delighted and educated drivers. These signs would run in succession down the road, delivering rhyming and sometimes clever lines, and they would always end with the Burma Shave logo. This simple yet clever idea propelled […]
Advertising in the Great Outdoors. Read More »
In advertising, pretty much everyone has been influenced by someone else. As we’ve been bringing you stories about ad legends like Bill Bernbach and George Lois, we stumbled onto a guy who influenced both. Paul Rand (not to be confused with Rand Paul) is well known for his logo work for companies like UPS, ABC,
Who Influenced the Influencers? Read More »
Ad legend Vince Cullers was not only creatively gifted, but he was also a black man trying to break into advertising after World War II. A combat artist, who joined the Marines after the war broke out, Cullers illustrated combat scenes and slices of life during wartime in the South Pacific. He was also a
Vince Cullers: Pioneer Read More »
Like many advertising legends, George Lois — who died recently on November 18, 2022 — was an uncompromising visionary who was as much an artist as he was an Art Director, literally. His famous covers of Esquire magazine were even put on display in the Museum of Modern Art in 2009. In addition to MOMA,
George Lois: An original Mad Man. Read More »
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other reasons to update your logo, even if your brand hasn’t changed. Here are a few. It’s been 7-10 years since you last updated your logo. Typically, this is about how
Time To Update Your Logo Read More »
Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one of his masterpieces. He began his career in advertising at a “dopey agency” whose owner had contempt for the creative department. He only cared about getting and keeping clients, not
Advertising’s Art Director Guru Read More »
Initial Impressions From the moment I walked into Current360, I knew that I was not just walking into some well-oiled machine where everyone works from dawn to dusk generating documents of numbers and letters. What I walked into, instead, was a collaborative space where everyone felt comfortable expressing their creativity and individuality through the work
The Agency According to the Intern: Great Opportunity and Inspiration Read More »
It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But beyond the usual “get in shape” and “save more/spend less” pledges, I put together five steps that I’m hoping will help me move forward as
5 New Years Resolutions of an Art Director Read More »
The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers and storytellers vying for their attention. There’s only so much time they can give to any piece of content. So, what’s the optimal length to
How Long Should Your Video Be? Read More »
Advice for Would-Be Advertising Professionals So, you wanna work in advertising? You could go the media or client service route, but what you really want is to get your hands dirty as a creative, huh? It’s not as easy to break into as you’d think, but there are a few tips, tricks and tactics to
How To Make It As An Advertising Creative Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
