Several of our bulbs attended the “What is UX?” event presented by information architect and user experience designer Rick Spencer. Here are a couple of highlights: UX stands for User Experience. Many people have the misconception that UX and UI (User Interface) are synonyms. UX is the emotional reaction the user has during and after
Our experience learning about the user experience Read More »
In the very near future, Programmatic will do for media buying what desktop publishing did to T-squares and marker carousels. Meanwhile, Flash-dependent content will join 8-track tapes as a fading memory as HTML5 continues to shove it to the margins. Although I have no crystal ball, I recognize history when it repeats itself. First to Programmatic. While
The Rise of Programmatic and the Death of Flash Read More »
It’s no secret the advertising landscape has seen some drastic changes of late. Digital is here and it’s here to stay. The digital advertising medium is being incorporated more strategically within traditional media plans, and advertisers are beginning to see that it plays well with others. What’s not so apparent to advertisers is the return
Don’t ‘Write the Book’ on Digital Advertising Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
