Several of our bulbs attended the “What is UX?” event presented by information architect and user experience designer Rick Spencer. Here are a couple of highlights: UX stands for User Experience. Many people have the misconception that UX and UI (User Interface) are synonyms. UX is the emotional reaction the user has during and after […]
Our experience learning about the user experience Read More »
In the very near future, Programmatic will do for media buying what desktop publishing did to T-squares and marker carousels. Meanwhile, Flash-dependent content will join 8-track tapes as a fading memory as HTML5 continues to shove it to the margins. Although I have no crystal ball, I recognize history when it repeats itself. First to Programmatic. While
The Rise of Programmatic and the Death of Flash Read More »
It’s no secret the advertising landscape has seen some drastic changes of late. Digital is here and it’s here to stay. The digital advertising medium is being incorporated more strategically within traditional media plans, and advertisers are beginning to see that it plays well with others. What’s not so apparent to advertisers is the return
Don’t ‘Write the Book’ on Digital Advertising Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
