Month: November 2012

How Social Media Users in Louisville Connect, Consume & Share [INFOGRAPHIC]

It’s easy to get caught up in the social media hype presented by industry publications and the national media. FACEBOOK HAS OVER 845 MILLION USERS. A BUSY DAY ON TWITTER MEANS 175 MILLION TWEETS. FOUR BILLION VIDEOS ARE WATCHED ON YOUTUBE EVERY DAY. Well that’s all fine and dandy, but for local businesses and organizations, …

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DNT = Microsoft Fail

One of the most appealing features that Microsoft’s Explorer 10 browser promised users was that it would shield users from the advertisers that wanted to track them and serve up advertisements.  Interestingly enough, the major ad lobby groups recently said they would actively ignore the “do not track” signal because, as a pre-set, it represents …

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Facebook’s first ad spot: Is it an accurate portrayal of the brand?

Facebook hit a billion users recently, and in turn released its first brand ad. A lot of chatter has come up about the number of users, which is undoubtedly impressive (again, that’s 1 then 9 zeros), but I have been more interested in the branding of the ad. It reads like an intro to a …

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5 Things You Should Know About Political Polls

As the 2012 presidential election is upon us, we’ve seen plenty of poll data on the status of the race. These polls are part of American political tradition dating back to 1824 when The Harrisburg Pennsylvanian conducted a local poll showing Andrew Jackson leading John Quincy Adams in the the contest for President. Fast forward 188 years to …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.