Time shift foils me again!

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One of my favorite TV shows right now is Suburgatory. I DVR it every week, and as horrible as this is, even though I work in marketing and advertising, when I play it back I fast forward right through the commercials. (I can hear the gasps of my colleagues now.)
However, when I was watching Suburgatory last week, I was tricked into watching a commercial.
Yes, Lowe’s brilliantly tricked me into watching their commercial with a little gem of an ad featuring one of the characters from Suburgatory, Sheila Shay (played by one of my comedic loves, former Saturday Night Live cast member, Ana Gasteyer). As I was fast forwarding through the other commercials, I saw Sheila, thought the commercial break was over, and resumed watching.
At first I could tell something was a little off with the storyline, but it took me the entire commercial to realize that I wasn’t watching Suburgatory at all — but Sheila Shay in a commercial for Lowe’s. Drat! Foiled again!
We’ve all seen actors from our favorite TV shows appear in commercials, but never had I seen the actor in a commercial — playing the character of the show I’m watching — during the commercial break.
Mind = blown.
In the age of commercial-skipping DVR users like me, I think this strategy is genius. What do you think? Would seeing your favorite TV show character in a commercial trick you into watching?

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.